Marketers Need Better Vision Amid Foggy Economy | ANA

Marketers Need Better Vision Amid Foggy Economy

Forrester report says sharpening focus on existing customers will be crucial in 2023

Facing an ailing economy, marketers' major priority this year must be creating a "customer health" score, according to a recent Forrester report. But as some companies look to bolster relations with existing customers, others are continuing to pursue net-new leads. Will it backfire?