Can National Brands Strengthen Ties with Their Local Partners? | ANA

Improving Relations with Local Partners

National brands can do more to help wholesalers, agents, and local outlets with their online presence, a new study shows

The pandemic has altered the map when it comes to where people spend their money, with more and more dollars flowing locally. Brands can easily tailor a national message to local markets, of course, thanks to geotargeting and other online tools. But a new study shows that national brands tend to underinvest when it comes to guiding local partners about how to improve their online marketing strategies.