B2B Marketers Face Increasing Pressure to Prove Their Worth
Marketers need much better quality control when it comes to tracking their investments
A recent study coproduced by Chief Marketer and One Trust presents a bit of dichotomy for B2B firms: Although marketers are being tasked with taming their budgets, nearly 80 percent of the study's respondents said their budgets were either increasing or staying the same this year.
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