PARTNER CONTRIBUTION

Creative Is Data Too

Marketers may be missing a wealth of data hidden inside each piece of advertising creative

By Melinda McLaughlin

Each piece of ad creative holds a wealth of metadata. This data can help marketers at each stage of the creative workflow — if they have a centralized way to organize, manage, and maintain control of their assets. Here’s a look at the layers of data available within a marketer’s ad assets, and how that data can help drive more effective marketing and better ROI while ensuring precise compliance with talent and rights.