It’s a Loungewear World Now

What new research conducted during the pandemic can tell retailers about consumers’ shifting taste in style

By Mary Acklin

With large swaths of the workforce at home or staying home more to help prevent the spread of the coronavirus, people are spending a lot more time in leisurewear, research has found. For marketers, the change in wardrobe has some interesting implications that affect inventory, marketing, and messaging. This article dives deep into not only demographics but other nuanced cross-comparisons brands and buyers should know.