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Decoding CTV Measurement

A new study looks to demystify the details surrounding the reach, frequency, and ROI of connected TV

By Jessica Hogue

It’s no secret that 2020’s lockdowns ushered in a boom of home streaming, and CTV was no small part of it. To shed light on the shift to CTV, Innovid partnered with the ANA for a first-of-its-kind study to give marketers the answers and tools they need to decode CTV measurement.