BrandMaker: How to Maximize the Value of Your Marketing Budget | ANA

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How to Maximize the Value of Your Marketing Budget

An overreliance on outdated tracking methods could mean costly delays in a fast-paced market

In a perfect world, organizations should be able to make budgetary changes in near real-time, but only 11 percent of respondents say they can make the necessary updates within a day. It’s time to put away the spreadsheets and adopt 21st century solutions.