New Meal Plan for Marketers

Google’s decision to postpone the end of third-party cookies until 2023 doesn’t excuse marketers from preparing for a cookieless future — and fast

By Jeff Siteman

Third-party cookies, which provide brands with consumer data to create targeted advertising campaigns, are starting to get phased out already, with Google’s Chrome apps going to pasture in 2023. But CMOs can’t wait to prepare for a cookieless world. Marketers and their teams will need time to understand new tools and technologies and incorporate them into their workflows.