The Value of Brand | ANA

The Value of Brand

Nonprofits are learning that brand can deliver the same benefits as in the for-profit world

The concept of branding is not new in the nonprofit world, but it now plays a broader and more strategic role. This is most evident in beefed-up efforts to ensure a unified branding message permeates every level of the organization; achieving alignment between branding and fundraising is a big part of that.