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  • Energy and Utility Industry: Best Practices and Trends

     ASK Answers   July 9, 2026  

    Rising data center demand and affordability pressures are reshaping how energy and utility brands connect with customers in 2026. New research from Morningstar, Experian, and Deloitte reveals what utility marketers may need to rethink to stay relevant and trusted.

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  • Dynamic Creative Optimization (DCO): Best Practices and Trends

     ASK Answers   June 11, 2026  

    Dynamic creative optimization is reshaping how marketers personalize ads at scale, using real-time data to serve relevant creative across the customer journey. Brands like Viator are already deploying DCO, but experts say human creative judgment may still determine whether the approach succeeds.

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  • Marketing to the LGBTQ+ Community

     ASK Answers   June 4, 2026  

    LGBTQ+ consumers represent an estimated $1.4 trillion in spending power, yet 63 percent say they feel misrepresented in media. New research and brand examples reveal what authentic, year-round inclusion may require from marketers.

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  • Pharmaceutical Trends and Best Practices

     ASK Answers   June 1, 2026  

    Pharmaceutical marketers are navigating a creative and strategic crossroads, balancing regulatory compliance with the emotional resonance consumers now demand. This resource hub explores how pharma brands may close the gap between safe messaging and compelling storytelling across channels.

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  • Programmatic Media: Resources

     ASK Answers   June 1, 2026  

    What are some trends and best practices in programmatic media buying?

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  • Travel and Hospitality: Trends and Best Practices

     ASK Answers   May 28, 2026  

    Travel spending is forecast to surpass $1.37 trillion in 2026, yet marketers are navigating AI disruption, tightening budgets, and shifting consumer behavior. New research and brand examples may reveal how storytelling, agentic AI, and creator partnerships could reshape travel marketing strategy.

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  • Marketing and Neurodiversity: Best Practices

     ASK Answers   May 28, 2026  

    Neurodivergent consumers represent roughly 20 percent of the global population — more than 1.6 billion people whose needs traditional marketing largely overlooks. Brands that treat cognitive diversity as a design principle, not a compliance checkbox, may unlock both stronger creative performance and a largely untapped market.

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  • How Are Brands Ensuring Diversity Among Their Suppliers and Partners?

    ASK Answers   May 27, 2026  

    How are brands ensuring diversity among their suppliers and partners?

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  • Marketing to Women

     ASK Answers   May 22, 2026  

    How can my brand effectively target and reach women with my marketing efforts?

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  • Influencer and Creator Marketing

     ASK Answers   May 21, 2026  

    Influencer marketing now drives nearly 50 percent of social sales, and global creator spending is estimated at $37.1 billion — making strategic partnerships a core growth lever for brands. Misaligned creator choices may undermine brand credibility, and the ANA's growing library of resources could help marketers build programs that scale.

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  • Influencer Marketing and Legal Compliance

     ASK Answers   May 21, 2026  

    Influencer marketing is growing, but so is legal scrutiny — brands face fines, lawsuits, and public enforcement actions for disclosure failures. Compliance experts outline what marketers must do now to protect their brands from regulatory and litigation risk.

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  • What Are Auto Marketers Facing in the Coming Year?

     ASK Answers   May 18, 2026  

    What are auto marketers facing in the coming year? What are some examples of successful auto marketing campaigns?

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  • Should I Be Using Synthetic Data in My Market Research?

     ASK Answers   May 14, 2026  

    Synthetic data — AI-generated survey responses that simulate real human input — is reshaping how marketers and researchers fill gaps in audience intelligence.

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  • More Human than Human: Brand Characters and Mascots

     ASK Answers   May 13, 2026  

    How effective are brand characters and mascots in ads?

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  • Marketing to Generation Alpha

     ASK Answers   May 12, 2026  

    How can brands connect with gen Alpha?

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  • B2B Sales and Marketing Alignment

     ASK Answers   May 12, 2026  

    How can I align my marketing and sales departments to improve leads and revenue?

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  • How to Write Successful Creative Briefs

     ASK Answers   May 12, 2026  

    What makes for a great creative brief, and how do I write one?

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  • Generative/Answer Engine Optimization (GEO/AEO)

     ASK Answers   May 7, 2026  

    How can brands optimize their search strategy for the best AI-powered results?

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  • Marketing to Asian Americans

     ASK Answers   May 7, 2026  

    Sixty-two percent of Asian consumers feel invisible in advertising, according to ANA AIMM research. This overview examines how AAPI marketing, cultural nuance, and authentic partnerships could reshape brand relevance, trust, and growth.

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  • What Are the Latest Marketing Trends in the Retail Industry?

     ASK Answers   May 7, 2026  

    Retail marketing is entering a new era shaped by AI, omnichannel experiences, and retail media networks, according to PwC, Deloitte, and ANA research. These trends show how retailers are balancing in-store innovation, first-party data, and margin pressure while rethinking marketing models.

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