FROM ASK RESEARCH SERVICE

Travel and Hospitality: Trends and Best Practices

What are marketers in the travel and hospitality sector facing in the coming year? What are some examples of successful marketing campaigns in this sector?

Travel spending is forecast to surpass $1.37 trillion in 2026, yet marketers are navigating AI disruption, tightening budgets, and shifting consumer behavior. New research and brand examples may reveal how storytelling, agentic AI, and creator partnerships could reshape travel marketing strategy.