FROM ASK RESEARCH SERVICE
Marketing and Neurodiversity: Best Practices
How are marketers effectively approaching the neurodiverse community, both internally and in branding?
Neurodivergent consumers represent roughly 20 percent of the global population — more than 1.6 billion people whose needs traditional marketing largely overlooks. Brands that treat cognitive diversity as a design principle, not a compliance checkbox, may unlock both stronger creative performance and a largely untapped market.
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