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Search returned: 50 document(s).
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When Empathy Converts: A Smarter Model for Nonprofit Marketing
Leading Edge July 8, 2026A stigma-first creative strategy helps TBC's awareness campaign for the Obesity Association reach 45 million impressions and drive 300,000 site visits. The results may reframe how agencies approach nonprofit marketing — and what disciplined, empathy-led work can achieve.
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How Children's Miracle Network Is Using Creator Marketing to Expand Awareness and Impact
Event Recaps May 4, 2026During a session at the 2026 ANA Creator Marketing Conference, Hayley Virta outlined Children's Miracle Network's brand evolution and creator marketing strategy, inviting participants into a first-ever Hackathon for Good designed to increase awareness, consideration, and fundraising impact.
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How Brands Can Reduce Waste and Build More Effective Influencer Programs
Event Recaps May 2, 2026At the 2026 ANA Creator Marketing Conference, leaders from the ANA Influencer Marketing Working Group shared early findings from an invite-only, client-side initiative focused on eliminating waste in influencer marketing. The session examined where inefficiencies occur across influencer selection, vetting, agency models, briefing, governance, media activation, and measurement — and offered practical steps brands can take to optimize investment.
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Three Ways Your Brand Can Win Big With Consumers During the Semiquincentennial
POVs April 24, 2026As America marks its semiquincentennial, marketers face a rare moment to move beyond patriotic promotion. This POV outlines three ways brands can build trust, demonstrate values, and create lasting relevance with consumers during 250th anniversary celebrations.
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How Vitalant Reframed Blood Donation as a Health Equity Issue
Event Recaps April 12, 2026Vitalant reframed blood donation as a health equity issue, using trust-based, culturally grounded marketing to grow Black donor participation and improve clinical outcomes.
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This Cosmetic Brand Left Social Media and Saw Business Improve | On Scope
Podcast Clips March 3, 2026Author and marketing critic Dr. Mara Einstein shares an interesting story about LUSH Cosmetics, a brand that abandoned its top performing social media channels and actually saw its business improve in the aftermath.
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How Trend Research from Ipsos Can Shape Better Campaigns for Your Brand
Event Recaps February 24, 2026Matt Carmichael and Lisa Sobilo, both of Ipsos, reviewed essential brand-relevant findings from their organization’s latest Global Trends report and provided a case study on how to successfully navigate this period of social and political tension.
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CARE Proves Human Stories Outperform Statistics
Event Recaps January 22, 2026CARE shared how storytelling rooted in compassion, dignity, and accountability can drive both social and business outcomes. Through its “Who Cares?” campaign, the organization demonstrated how reframing sustainability narratives around individual human stories helps cut through apathy, build trust, and inspire action.
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Penguin Random House Used Books and Community to Fight Back Against Bans
Multicultural and Inclusive Marketing Awards November 17, 2025Penguin Random House’s “Banned Wagon” campaign turned book censorship into community action by distributing banned books, sparking national engagement, and empowering readers to defend the freedom to read.
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Teachers College Community School Drives Educator Retention and Impact
Multicultural and Inclusive Marketing Awards November 17, 2025The Schoolys initiative by Teachers College Community School delivered a high-impact recognition program that strengthened staff retention and engagement while generating broad media visibility.
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New Regulations Complicate Online Cause Marketing
Event Soundbites November 15, 2025Retailers are adapting to new regulations impacting online cause marketing programs.
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Amplifying Women at Work, Home, and Beyond
Event Recaps November 10, 2025Terrell Maclin, managing partner at iMeLife Marketing Agency, discussed how to inspire bold action that fuels education, leadership, and economic freedom for women everywhere.
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How Coca-Cola Partnered with the ESSENCE Festival to Reach African Americans
Multicultural and Inclusive Marketing Awards November 7, 2025The beverage company made the event an occasion to celebrate Black culture, joy, and community, measuring the activation’s impact through careful listening to the audience.
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From Stadium Silence to National Movement: How Mastercard Turned 50,000 Placards Into 2.5 Million Acts of Love
Multicultural and Inclusive Marketing Awards November 6, 2025Mastercard transformed a powerful MLB All-Star Game tradition — 50,000 fans holding cancer placards in stadium silence — into a nationwide movement that reached 2.5 million participants. By turning a simple paper sign into a digital platform, social filter, retail sticker, and even drone display, the campaign reignited passion for cancer support at a time of purpose fatigue, raising $5 million for Stand Up To Cancer four weeks ahead of schedule.
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How the Ad Council’s Anti-Gun Violence Campaign Took Shape | On Scope
Podcast Clips November 5, 2025From crosswalking to predictive personas, Morning Consult’s Michael Ramlet is intrigued by the future of synthetic research, even going as far as to say it will finally gain marketers some respect from the C-suite.
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How to Identify Social Issues Your Brand Can Champion | On Scope
Podcast Clips November 5, 2025Using lessons learned during the development of her organization’s “Agree to Agree” campaign, The Ad Council’s Ro Patrick shares her advice for how brands might approach identifying social issues they can take a stand on without getting caught in the tense political fray.
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A Marketer’s Guide to Speaking on Social Issues with The Ad Council’s Ro Patrick
On Scope October 30, 2025The Ad Council’s Ro Patrick joins On Scope to discuss her organization’s “Agree to Agree” campaign, which seeks to reduce gun violence affecting children by fostering civil dialogue, and what other brands can learn from the effort about engaging in social conversations without getting caught in the political fray.
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e.l.f. Beauty Launches Ad Campaign Urging People to 'Give an e.l.f.'
Marketing News October 28, 2025e.l.f. Beauty on Tuesday released its fourth annual Impact Report along with a new global ad campaign, "Give an e.l.f," that challenges consumers to fuel their own sense of purpose. The multichannel campaign includes a direct call to action to the public: "What do you give an e.l.f. (F#@&) about?"
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JCPenney Wants Cancer Patients to Look and Feel Their Best
Marketing News October 14, 2025JCPenney on Tuesday announced that it is partnering with the nonprofit Look Good Feel Better to provide free beauty workshops for people battling or in recovery from cancer. Debuting later this year in JCPenney stores across the U.S., the classes include skincare treatment, makeup application, and nail care.
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How PepsiCo and Feed the Children Activate Impact
Event Recaps October 9, 2025PepsiCo and Feed the Children’s 31-year partnership showcases how authentic purpose drives marketing impact, turning shared values into measurable results through storytelling, employee engagement, and community-focused brand collaboration.
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