How Children's Miracle Network Is Using Creator Marketing to Expand Awareness and Impact

From a first-ever Hackathon for Good to a multi-year creator investment, Children's Miracle Network outlined how creators can help modernize nonprofit storytelling, awareness, and fundraising

During a session at the 2026 ANA Creator Marketing Conference, Hayley Virta outlined Children's Miracle Network's brand evolution and creator marketing strategy, inviting participants into a first-ever Hackathon for Good designed to increase awareness, consideration, and fundraising impact.