How Brands Can Reduce Waste and Build More Effective Influencer Programs
Insights from the ANA Influencer Marketing Working Group reveal where influencer dollars are lost — and how marketers can reclaim control
At the 2026 ANA Creator Marketing Conference, leaders from the ANA Influencer Marketing Working Group shared early findings from an invite-only, client-side initiative focused on eliminating waste in influencer marketing. The session examined where inefficiencies occur across influencer selection, vetting, agency models, briefing, governance, media activation, and measurement — and offered practical steps brands can take to optimize investment.
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