Search Marketing Knowledge Center

How Wolverine Worldwide Built a Scalable In-House Engine

Event Recaps June 25, 2026

The Wolverine Worldwide in-house creative and production model now handles about 90 percent of campaign work across 11 footwear and apparel brands. The integrated structure — combining strategy, studio space, and embedded talent — could redefine how brand teams measure creative capacity.

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The Futureproof Project: AI Is a Friend, Not a Foe, to in-House Agencies

Event Recaps June 25, 2026

At the 2026 ANA In-House Agency Conference, Lauren Evans and Adam Kleinberg of Traction shared how in-house teams can turn AI into a strategic advantage. Drawing from insights from the Futureproof Project community, they explained how to integrate AI into operations, redesign organizational structures, and build scalable systems that enhance both efficiency and creative output.

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Authenticity Is the New Advantage in Award-Winning Work

Leading Edge June 24, 2026

A marketing awards judge shares what separates good entries from category leaders — connecting insight to business impact, proving ROAS, using precision with purpose, and prioritizing authenticity, equity, and scalable strategy over stunts.

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Welcome to Saatva House: Building a Scalable System for Premium Brand Video

Event Recaps June 24, 2026

At the 2026 ANA In-House Agency Conference, David Link, chief creative officer at Saatva, explained how the brand built "Saatva House," a scalable in-house production system designed to support premium video content across channels. By shifting from campaign-based production to system-based execution — and combining senior talent with AI — Saatva is redefining how brands approach creative output at scale.

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How Target Turns Customer Signals into Personalization at Scale

Event Recaps June 24, 2026

At the 2026 ANA Masters of Data Conference, Target's Samantha Schumacher shared how the company uses first-party data, machine learning, and generative AI (gen AI) to operationalize personalization across marketing touchpoints while designing for speed, scale, and privacy.

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Pharmaceutical Trends and Best Practices

ASK Answers June 1, 2026

Pharmaceutical marketers are navigating a creative and strategic crossroads, balancing regulatory compliance with the emotional resonance consumers now demand. This resource hub explores how pharma brands may close the gap between safe messaging and compelling storytelling across channels.

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More Human than Human: Brand Characters and Mascots

ASK Answers May 13, 2026

How effective are brand characters and mascots in ads?

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Claire's New Ad Campaign Celebrates Girlhood

Marketing News May 4, 2026

Claire's is rolling out a summer ad campaign centered on autonomous sensory meridian response and sensory play to redefine modern girlhood for gen Alpha. The strategy blends in-store activations, creator platforms like Coverstar, and reduced screen time, signaling a broader shift in tween marketing.

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How Rainbow Shops Turned Employees into a Scalable Creator Network

Event Recaps April 16, 2026

How Rainbow Shops scaled employee-generated content with Brand Networks, turning store associates into creators and driving organic reach, morale, and growth through structure, incentives, and brand-safe tools.

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Why “Cringe” Has Become the New Proof of Brand Confidence

Leading Edge April 10, 2026

This article explores how “cringe” has evolved into a marker of sincerity as audiences tire of overly polished, performative social media content. It outlines why brands and creators embracing earnestness, vulnerability, and intentional awkwardness are resonating more deeply in an AI-saturated landscape.

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2026 Giant Trends in Sports Marketing

Knowledge Partners March 31, 2026

Medium Giant shares the ways brands can connect with fans and athletes in a world with an “always-on” sports culture and obsession, ranging from professional athletes to fitness influencers.

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Inside eos’s Community-Led Creator Marketing Playbook

Event Recaps March 19, 2026

eos shared its framework for partnering with creators and its strategy for leveraging social media to surface truths, shape ideas, and turn everyday conversations into long-term brand equity.

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Sports Marketing: Beyond Sponsorships

ASK Answers February 26, 2026

What does the sports marketing landscape look like, and who is excelling at it?

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Martech: Trends, Best Practices, and Examples

ASK Answers February 6, 2026

How are marketers currently approaching marketing technology?

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Retail Media Networks

ASK Answers January 16, 2026

What are the latest trends and best practices in the Retail Media Networks space? How are brands working with RMNs?

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Why Nostalgia Sells to Gen Z

Leading Edge January 8, 2026

Maddie Smiley, public relations account manager at BarkleyOKRP, discusses why nostalgia isn’t just a mindset, it’s a marketing superpower.

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Why Your Best Ad Fails – And How Cognitive Science Can Fix It

Leading Edge January 6, 2026

Scarlett Shipp, CEO of Alliant, discusses how psychology can help marketers deliberately pull to give their best ideas a much better chance to perform.

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Experian’s Scharf Talks In-House Creative

Event Recaps January 6, 2026

Experian’s Kristen Scharf shared how in-house creative teams can move beyond execution to become essential partners in brand building by writing with proximity to the business and connecting creative output to business impact.

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Five Things to Know About the New Video Format Crushing TikTok

POVs January 4, 2026

There’s a new trend bubbling up with Asian social media users and it’s poised to take the U.S. by storm. With eye-popping completion rates and a valuation already eclipsing $5 billion in China, your brand can’t afford to miss the boat when this new video format goes global.

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