The Futureproof Project: AI Is a Friend, Not a Foe, to in-House Agencies
Traction's Lauren Evans and Adam Kleinberg outlined how in-house teams can operationalize AI to accelerate workflows, unlock differentiation, and redesign how marketing organizations function
At the 2026 ANA In-House Agency Conference, Lauren Evans and Adam Kleinberg of Traction shared how in-house teams can turn AI into a strategic advantage. Drawing from insights from the Futureproof Project community, they explained how to integrate AI into operations, redesign organizational structures, and build scalable systems that enhance both efficiency and creative output.
This Is an ANA Member Exclusive
Access to this item is reserved for ANA members only.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- ANA Client-Side Marketer Tier Members
- Platinum Tier Members
- Gold Tier Members
- Silver Tier Members
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.