Search Marketing Knowledge Center

How Kalmbach Tribute Drove an Overwhelming Customer Response with an Influencer Campaign

Event Recaps June 2, 2026

Kalmbach Tribute's partnership with equestrian influencer Katie Van Slyke drove feeding plan requests to more than ten times the brand's baseline volume. The case study reveals how trust-first strategy and precision influencer selection could reshape growth models for niche CPG brands.

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Consumers Now Expect Businesses to Be Beacons of Ethics in a Destabilizing World

Event Recaps April 10, 2026

As trust fractures globally, consumers expect businesses to lead with ethics. Insights from the ANA Ethics Policy Committee and the 2026 Edelman Trust Barometer reveal why ethical leadership now defines brand credibility.

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The Quality Customer Crisis in Performance Advertising

Leading Edge March 30, 2026

Performance advertising faces a quality customer crisis as marketers turn to TV for more durable, high-intent audiences amid rising attention scarcity.

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Six Trends Shaping Retail, Technology, and the Next Era of CRM

Knowledge Partners March 20, 2026

Six key trends — from agentic commerce and omnichannel integration to wellness and brand authenticity—are redefining how retailers must evolve CRM from a messaging channel into the connective system that powers customer‑first growth.

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CRM Revolutions 2026

Knowledge Partners March 12, 2026

This report from the Publicis Groupe explores the trends shaping CRM, and the resolutions brands must make to turn pressure into performance. The opportunity is clear: connect your data, modernize your approach, and put CRM at the center of smarter, more efficient growth.

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Google’s Four-Step Plan to Leverage Data in B2B Audience Activation

Event Recaps February 26, 2026

During a B2B Data Excellence Committee Meeting, Google’s Jiaxi Zhu examined how B2B organizations can move beyond static, spend-based models to rich, forward-looking segmentation frameworks that inform smarter marketing engagement, align activation across sales and support, and deliver more consistent customer experiences.

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2026: The Year Media and AdTech Myths Finally Collapse

Leading Edge February 11, 2026

AI has dominated every annual round of predictions the past few years, and 2026 won’t be any different. But the real story isn’t about more AI — it’s about the industry myths that AI will soon expose. For all the talk of omnichannel strategies, search optimization breakthroughs, seamless programmatic automation, and clean buy-side/sell-side roles, the reality is that none of these narratives will survive contact with what’s coming next.

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The “Nostradamus of Marketing” Shares Her Advice for Building a Better Future | On Scope

Podcast Clips February 7, 2026

Futurist Faith Popcorn, who Forbes once dubbed the “Nostradamus of marketing,” shares what she believes brands and marketers can do to build a brighter future for all of us.

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Futurist Faith Popcorn Gives Her Take on a Potential “AI Apocalypse” | On Scope

Podcast Clips February 6, 2026

Faith Popcorn, who was once dubbed the “Nostradamus of marketing,” gives her point of view on whether society is careening toward an AI apocalypse or not.

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How Faith Popcorn Futurecasts for Brands | On Scope

Podcast Clips February 5, 2026

Faith Popcorn, futurist to the Fortune 500, provides a fascinating glimpse into her approach for accurately predicting what the future holds for her brand partners, sharing insight into how you might do the same for your business.

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How Sonesta’s Partnership with Rolling Stone Drove Loyalty Program Growth

Event Recaps February 2, 2026

Sonesta’s Elizabeth Harlow shared how a brand partnership with "Rolling Stone" drove loyalty growth through music‑driven experiences, creator content, and exclusive access, signaling how experiential strategies can reshape hotel brand building.

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Your Brand Is in Trouble: A Look into the Future of Marketing with Faith Popcorn

On Scope January 29, 2026

Faith Popcorn, futurist to the Fortune 500 and a marketing icon, joins the show to give listeners an inside look at the future, including what brands often get wrong when futurecasting, her thoughts on a potential “AI apocalypse,” and her shocking prediction for what marketing will look like in ten years.

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Consumers Are Going to Punish Brands for “Enshittification” | On Scope

Podcast Clips January 27, 2026

Reacting to an op-ed, On Scope host Mike Berberich and show producer discuss the growing issue of “enshittification” and how consumers will start punishing brands for it this year and how marketers can potentially quell the anger.

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Measuring Brand Health

ASK Answers January 21, 2026

How can I track the health of my brand?

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Research from Columbia University Reveals Issues with Digital Twins and AI Bias

Event Recaps January 15, 2026

Columbia University’s Olivier Toubia outlined his work testing digital twins as a potential counterbalance for AI bias, outlining the accuracy gaps and distortions he found, and some potential ways marketers can address these issues.

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AchieveUnite: How B2B Marketers Can Build Trust and Drive Business Results

Event Recaps January 8, 2026

With trust being one of the most powerful business drivers for brands of all types, AchieveUnite CEO Theresa Caragol shared how B2B marketers can approach influencing consumers and building trust through generation-specific communication strategies and ecosystem-focused approaches for long-term, sustainable success.

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