2026: The Year Media and AdTech Myths Finally Collapse

AI has dominated every annual round of predictions the past few years, and 2026 won’t be any different. But the real story isn’t about more AI — it’s about the industry myths that AI will soon expose. For all the talk of omnichannel strategies, search optimization breakthroughs, seamless programmatic automation, and clean buy-side/sell-side roles, the reality is that none of these narratives will survive contact with what’s coming next.