How Kalmbach Tribute Drove an Overwhelming Customer Response with an Influencer Campaign
The horse feed brand's partnership with influencer Katie Van Slyke caused customer requests to rise by more than ten times the baseline
Kalmbach Tribute's partnership with equestrian influencer Katie Van Slyke drove feeding plan requests to more than ten times the brand's baseline volume. The case study reveals how trust-first strategy and precision influencer selection could reshape growth models for niche CPG brands.
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