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Search returned: 1499 document(s).
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U.S. Bank's Gus Fernandez on the Difference Between Representation and Resonance in Inclusive Marketing
Pulse July 8, 2026Gus Fernandez, VP of inclusive growth and community impact at U.S. Bank, shares what separates exceptional multicultural marketing from work that is merely good. His perspective on the 2026 ANA Multicultural and Inclusive Marketing Excellence Awards jury could reshape how teams approach cultural authenticity and submission strategy.
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Carla Ibarra of NRG Energy on the Importance of Connecting Brand Purpose with Audience Needs
Pulse July 2, 2026Carla Ibarra, senior director of change management communications at NRG Energy, shares what the 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Jury is looking for. Her insights into cultural authenticity, AI risk, and measurable impact could reshape how teams approach award submissions.
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When Music Is the Strategy: A Playbook for How CELSIUS Powered Cultural Connection
Webinar Rewinds July 2, 2026For Hispanic audiences, music is more than entertainment — it’s a shared, high-energy experience rooted in community In this session, TelevisaUnivision and CELSIUS shared the four key takeaways to creating an impactful Hispanic marketing strategy, and the repeatable formula other brands can follow.
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Julia Huang of Intertrend on How to Win More than the Moment with Marketing
Pulse June 30, 2026Julia Huang, founder of and CEO at Intertrend, shares what separates good marketing from truly exceptional work as a 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Jury member. Her perspective on cultural speed, AI's limits, and the cost of forgettable work may reshape how teams approach this year's submissions.
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Inclusive Marketing Excellence: Award-Winning Case Studies — Volume 2
Research Reports June 22, 2026Multicultural communities are not niche segments. They are shaping culture, commerce, and the future of brand building. The ANA has built a broader ecosystem of alliances, research initiatives, benchmarking studies, and industry collaborations designed to help marketers better connect with growth audiences and build stronger brands and businesses.
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Supporting LGBTQ+ Communities in a Complex Climate: From Nonprofit Partnership to Cultural Preservation
Event Recaps June 18, 2026Only 16 lesbian bars were reported as remaining in the U.S. in 2020 — a crisis that sparked a branded docuseries now credited with more than doubling that number. Two ANA committee presentations reveal how brands can move from performative allyship to resource-driven LGBTQ+ support.
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How Toyota Used Cultural Bravery to Shift Lanes and Reconnect with a Key Audience
Event Recaps June 8, 2026The Toyota "You Can't Stop My Drive" campaign reveals what happens when a brand trades surface-level targeting for deep cultural listening. Research by Burrell into Black men's lived experiences reshaped how the team at Toyota measures relevance and earns long-term trust.
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Five Brands Successfully Marketing to Parents
Leading Edge June 5, 2026Parents are a diverse and pressured audience. This article examines research shaping parent mindsets and highlights brand campaigns that successfully connect with families through inclusive storytelling, contextual data, and creative, purpose-driven marketing.
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To Find Real Differentiation, Zoom Out
Leading Edge June 5, 2026Heineken's "the Clinker" — a smartband that lights up when two drinkers share music tastes — reframes what a beer brand can actually do for its target. As badge marketing loses its edge in crowded categories, the activation may signal a new discipline for brands willing to zoom out far enough to find a real problem worth solving.
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Marketing to the LGBTQ+ Community
ASK Answers June 4, 2026LGBTQ+ consumers represent an estimated $1.4 trillion in spending power, yet 63 percent say they feel misrepresented in media. New research and brand examples reveal what authentic, year-round inclusion may require from marketers.
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Pharmaceutical Trends and Best Practices
ASK Answers June 1, 2026Pharmaceutical marketers are navigating a creative and strategic crossroads, balancing regulatory compliance with the emotional resonance consumers now demand. This resource hub explores how pharma brands may close the gap between safe messaging and compelling storytelling across channels.
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Making Advertising Accessible — and Essential
Event Recaps June 1, 2026One in four U.S. adults lives with a disability — and brands that ignore accessible advertising may be leaving reach and revenue on the table. The ANA's Accessibility Town Hall examines how inclusive design is shifting from compliance checkbox to creative and commercial opportunity.
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Marketing and Neurodiversity: Best Practices
ASK Answers May 28, 2026Neurodivergent consumers represent roughly 20 percent of the global population — more than 1.6 billion people whose needs traditional marketing largely overlooks. Brands that treat cognitive diversity as a design principle, not a compliance checkbox, may unlock both stronger creative performance and a largely untapped market.
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Marketing to Women
ASK Answers May 22, 2026How can my brand effectively target and reach women with my marketing efforts?
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How to Create Emotionally Resonant Campaigns
Leading Edge May 22, 2026Empowerment messaging performs best when reframed around capability, progress and tangible outcomes.
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Beyond the Click: Building an Incrementality-First Measurement Strategy
Event Recaps May 20, 2026Legacy click-based attribution is leaving ad budgets exposed as AI reshapes how consumers discover and buy. Meta's Josh Newman argues that an incrementality-first measurement strategy may be the clearest path to capturing true ad value.
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The Belonging Correction
Knowledge Partners May 18, 2026Wealthy consumers are redefining belonging — shifting from public visibility to being understood by a trusted few. Team One's 2026 "Global Affluent Collective" report may reshape how brands approach affinity, access, and connection with high-net-worth audiences.
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Why Sports Marketing Still Has One Major Blind Spot
Leading Edge May 15, 2026Bad Bunny’s Super Bowl LX halftime surge shows static sports audience plans miss real-time viewers. FIFA World Cup 2026 marketers may need contextual targeting and live measurement.
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Marketing to Asian Americans
ASK Answers May 7, 2026Sixty-two percent of Asian consumers feel invisible in advertising, according to ANA AIMM research. This overview examines how AAPI marketing, cultural nuance, and authentic partnerships could reshape brand relevance, trust, and growth.
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DoorDash Brings the Mom Group Chat to Life for Mother's Day
Marketing News May 5, 2026DoorDash brings the 'mom group chat' to life with a Mother's Day campaign blending memes, retail deals, and dining perks. The effort highlights the modern "mom village" and shows how cultural humor and utility can shape seasonal brand marketing.
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