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Search returned: 78 document(s).
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AI Commerce Will Succeed Only If It Protects Consumer Trust
Leading Edge July 6, 2026Generative AI is reshaping how consumers discover and decide, and the ad models brands rely on may not translate. Marketers who treat conversational AI like search could erode the consumer trust that makes AI commerce viable in the first place.
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How General Mills Rebuilt MarTech Procurement
Event Recaps July 2, 2026General Mills is rebuilding its marketing technology procurement model around governance and capability — not cost-cutting. The approach may offer a replicable framework for marketers navigating fragmented vendor portfolios and constrained budgets.
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AI Transparency and Provenance Principles for Marketers
Research Reports June 11, 2026In an era when gen AI is reshaping the business landscape, the marketing industry has a unique opportunity and responsibility to lead with integrity. By establishing voluntary principles and fostering cross-sector collaboration, the industry can build a foundation of trust that benefits consumers, brands, and the broader digital ecosystem.
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Three Takeaways from Advertising Day on the Hill
Leading Edge May 26, 2026The ANA's 2026 Advertising Day on the Hill drew its largest turnout yet, with attendees completing 24 congressional meetings on privacy, AI, and ad taxes. Federal privacy legislation and AI policy may soon reshape how marketers operate.
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The Importance of Provenance in the AI Era
Pulse May 20, 2026The ANA is recommending a tiered provenance framework for brand creative as generative AI makes authentic and fake content nearly indistinguishable. The proposal, developed with hundreds of member companies, could reshape how marketers verify, protect, and distribute AI-enhanced advertising assets.
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Data Privacy: Legal's Problem or Your Opportunity?
Event Recaps May 13, 2026In this session at the 2026 ANA Masters of Data Conference, Shane Coker, head of marketing at Osano, challenged the idea that privacy is only legal's concern. Using recent examples of data mismanagement and current enforcement trends, he argued that privacy is where marketing risk emerges — and where trust can be built.
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Data Integrity as Differentiator: Interview with Jerry Nichols of Bottomline
Pulse May 7, 2026Jerry Nichols of Bottomline argues that data integrity, not AI alone, determines marketing intelligence. Ahead of ANA's Closing the Value Gap conference, Nichols explains how governance, quality frameworks, and trusted data could shape more defensible AI-driven decisions.
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Audience Integrity: The Hidden Risk Undermining Your Marketing ROI
Webinar Rewinds May 5, 2026The problem of audience integrity is more common and more costly than most marketing organizations admit. In this webinar, learn why the fix is a governance system that continuously compares the audience defined in strategy to the audience actually activated in-platform and surfaces the gap before it becomes an unexplainable budget loss.
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Study: Pairing AI with Human Oversight More Likely to Garner Measurable ROI
Marketing News April 29, 2026CMO Council research finds brands that wed artificial intelligence (AI) with human oversight are three times more likely to achieve measurable ROI. The study shows that trust, data readiness, and human judgment, combined with AI, improves customer connection and creativity.
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AI Doesn't Do Media — It Removes Friction
Event Recaps April 15, 2026In her Global CMO keynote at the 2026 ANA Media Conference, General Motors' Shenan Reed explains why AI should be treated as an infrastructure shift — not a media shortcut — and outlines what marketers must demand of AI to reduce friction between insight and action.
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Why Speed Creates Legal Risk in Modern Production — and How to Manage It
Event Recaps April 13, 2026Legal experts outline how marketers can avoid production delays by aligning contracts, ownership, NDAs, and risk early — so speed and legal rigor work together in modern production.
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From Governance to Generative Scale: How Marketers Are Operationalizing AI
Event Recaps April 7, 2026Marketers are moving AI from experimentation to enterprise scale. Insights from the ANA AI Committee reveal how governance, agentic systems, AI search, and creative automation are reshaping marketing operations.
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How Navy Federal Builds Agility in a Regulated World
Event Recaps February 19, 2026Navy Federal shared how it transformed the way its marketers plan, prioritize, and deliver without sacrificing compliance, creativity, or control in partnership with Agile Sherpas.
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Why AI Slop Can Make a Real Mess of Marketing
Trends and Technology February 9, 2026The challenge for brand managers will only get more pronounced as AI pervades a growing number of aspects of marketing, and advertising and consumers sharpen their antenna for content they view with a jaundiced eye.
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Building Brand Trust and Growth with Data Governance and Privacy: A Playbook for Marketers
Research Reports February 3, 2026ANA’s Building Brand Trust with Data Governance and Privacy playbook provides marketers and data leaders with actionable strategies to strengthen consumer trust through responsible data use, governance, transparency, and privacy protection.
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In-Housing As a Growth Engine
Event Recaps January 29, 2026This session of the ANA’s In House Agency Committee focused on how brands can evolve their in house teams beyond year one efficiencies and transform them into engines of long-term marketing growth. Through a detailed and highly practical presentation, Overline's Liam Brennan challenged the traditional cost-savings narrative and offered a new, design led approach to building in house capabilities that drive strategic value, speed, and smarter business decisioning.
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How Navy Federal Built Sustainable Marketing Agility in a Highly Regulated World
Conference Session Videos January 26, 2026In this video, Navy Federal shared how it transformed the way its marketers plan, prioritize, and deliver without sacrificing compliance, creativity, or control in partnership with Agile Sherpas.
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Why You Need Accountability and Ethics Built into Your AI Strategy
Conference Session Videos January 26, 2026AI doesn’t create new risk; rather, it scales existing ones. In this video, Andy Caron of Revenue Pulse shared a blueprint for building guardrails before growth, emphasizing purpose-driven data collection, cross-functional accountability, and ethics by design.
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The Rise of Provenance as a Foundation for AI-Driven Information Ecosystems
Leading Edge January 19, 2026Franklin Rios, CEO of Next Net, discusses provenance in the age of AI.
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Why Data Governance Matters for Your AI Strategy
Event Recaps January 16, 2026AI doesn’t create new risk; rather, it scales existing ones. Andy Caron of Revenue Pulse shared a blueprint for building guardrails before growth, emphasizing purpose-driven data collection, cross-functional accountability, and ethics by design.
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