In-Housing As a Growth Engine
A practical roadmap to unlocking value from in-house agencies
This session of the ANA’s In House Agency Committee focused on how brands can evolve their in house teams beyond year one efficiencies and transform them into engines of long-term marketing growth. Through a detailed and highly practical presentation, Overline's Liam Brennan challenged the traditional cost-savings narrative and offered a new, design led approach to building in house capabilities that drive strategic value, speed, and smarter business decisioning.
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