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Sports Marketing Beyond the Field
Trends and Technology July 6, 2026Fan engagement is moving off the field as brands chase audiences through social media, docuseries, and multiyear athlete deals. Shifting sports consumption habits may be reshaping how marketers reach — and retain — younger and female fans.
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Retail Media that Performs: Turning Shopper Signals into Media Outcomes
Event Recaps June 16, 2026At the 2026 ANA Media Conference presented by A+E Global Media, leaders from Google and Kroger Precision Marketing explored how retail media is evolving into a core performance channel. The session showed how retail signals, cross-channel activation, and faster measurement are helping marketers drive accountability and growth.
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How Context Became the Engine of Brand Growth in an AI-First World
Event Recaps June 15, 2026At the 2026 ANA Media Conference presented by A+E Global Media, Jonah Goodhart, co-founder and CEO of Mobian, outlined a fundamental shift in marketing: Brands no longer control how they show up. Goodhart argued that marketers must move beyond content and targeting — toward designing for context — to drive meaningful brand growth.
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Building Efficient Reach: Solving the 'Glass Jar Problem' in TV and CTV
Event Recaps June 15, 2026At the 2026 ANA Media Conference, Simulmedia's Jonathan Steuer introduced the "Glass Jar Problem" to explain why modern media strategies often fail to maximize reach. By breaking inventory into "rocks," "pebbles," and "sand," Steuer demonstrated how over-reliance on either tentpole programming or targeted CTV creates inefficiencies — and how a balanced mix anchored in underpriced linear inventory delivers more effective reach.
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Wyndham and Havas: Scaling a 25-Brand Portfolio
Event Recaps May 29, 2026Wyndham Hotels & Resorts and Havas Media Network rethink portfolio marketing by aligning brand roles, audience signals, and travel occasions across 25 brands. The approach could reshape how large travel marketers balance brand building, precision media, and bookings at scale.
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Culture, Community, and a Timely, Timeless Playbook for Brand Growth
Event Recaps May 6, 2026During the April 29, 2026 ANA Brand Strategy Committee meeting, members explored how culture fuels growth and how brands can activate in culture without losing their core identity. The session included takeaways from ANA's Brand Practice on defining culture, GUT New York's "Timely Timeless" framework for long-term brand building, and a case study on how Girl Scouts of the USA and Linqia amplify girl-led community impact through creators and content.
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Creators at Scale: The Next Phase of Marketing Growth
Event Recaps May 5, 2026During a session at the 2026 ANA Creator Marketing Conference, leaders from the ANA and Unilever examined how creator marketing has moved from an experimental tactic to a core growth engine. With global spending reaching an estimated $37.1 billion in 2025, the discussion focused on operating models, transparency, and measurement — and what brands must do next to unlock sustainable value from creators.
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How Children's Miracle Network Is Using Creator Marketing to Expand Awareness and Impact
Event Recaps May 4, 2026During a session at the 2026 ANA Creator Marketing Conference, Hayley Virta outlined Children's Miracle Network's brand evolution and creator marketing strategy, inviting participants into a first-ever Hackathon for Good designed to increase awareness, consideration, and fundraising impact.
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Business Context, Omnichannel Marketing, AI, and the Data Imperative
Event Recaps March 18, 2026Attendees at a February 2026 meeting of the ANA’s Analytics and Data Science Committee heard from analytics leaders on the topics of balancing data discovery with business context; harmonizing omnichannel insights; and strengthening AI through high quality, well governed data.
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The Evolution of DOOH: From USB Sticks to Real-time Targeting
Leading Edge March 16, 2026In the not-so-distant past, an honest summary of digital out-of-home (DOOH) advertising would have been that it stretched the definition of “digital.” The processes behind making an ad appear on a digital billboard or screen were decidedly manual – someone physically plugged a USB stick into that screen, uploaded a file, and hoped everything worked as planned.
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Brand Ubiquity: Three Ways to Stay Ever-Present Without Being Overwhelming
POVs March 12, 2026Learn three tips to optimize your media strategy and ensure your brand shows up when consumers need it without being “annoying as hell.”
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Foursquare’s Latest Targeting Guide Reveals Q2 Opportunities for Marketers
Knowledge Partners February 17, 2026Foursquare’s Q2 2026 Location-Based Targeting Guide highlights dozens of customizable targeting strategies for key Q2 moments, helping brands spark ideas and build smarter segments to engage high-intent consumers like Mother’s Day Shoppers, World Cup Fanatics, and Summer Vacation Planners.
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Must Cinnadust: How Brand Truth and Bold Storytelling Transformed Cinnamon Toast Crunch
Webinar Rewinds February 9, 2026This session explores how creative risk, narrative depth, and multi-channel storytelling built a world that resonated across TV, digital, and social, proving even the sweetest brands can have an edge.
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The U.S. Advertising Market: 2025 Recap and 2026 Forecasts
Webinar Rewinds February 9, 2026This session explores how creative risk, narrative depth, and multi-channel storytelling built a world that resonated across TV, digital, and social, proving even the sweetest brands can have an edge.
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Marketing Collateral Management Tool
Tools January 1, 2026Use this database to ensure your marketing collateral is up-to-date and well distributed.
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How Toyota Is Using CRM 3.0 in the AI Era
Conference Session Videos November 19, 2025Today’s CRM demands intelligent and timely engagements, wrapped in seamless, cross-channel experiences. In this session, discover how CRM 3.0 helps break through the algorithmic noise.
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Programmatic Insights to Finish 2025 Strong and Power 2026 Strategy
Webinar Rewinds November 18, 2025The Q3 2025 ANA Programmatic Transparency Benchmark has arrived. Discover how brands are leveraging Q3 learnings to optimize their programmatic investments and set the foundation for stronger performance in 2026.
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How Avocados From Mexico Redefined Produce Marketing with Pop Culture
Conference Session Videos November 8, 2025In this video, learn how Avocados From Mexico (AFM) has gone from representing a brandless commodity to becoming the most recognized avocado brand in the United States, sparking a surge in avocado consumption and redefining produce marketing.
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How P&G Drives Growth with Multicultural Insights
Event Soundbites November 6, 2025P&G is driving brand growth with integrated marketing that has multicultural insights at its core.
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Key Tips on How to Make Your Brand Unforgettable
Event Recaps October 27, 2025In just over a decade, Avocados From Mexico (AFM) has gone from representing a brandless commodity to becoming the most recognized avocado brand in the United States, sparking a surge in avocado consumption and redefining produce marketing.
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