Culture, Community, and a Timely, Timeless Playbook for Brand Growth
Leaders from GUT New York and Girl Scouts of the USA share frameworks for understanding culture, staying relevant over time, and scaling community-led content
During the April 29, 2026 ANA Brand Strategy Committee meeting, members explored how culture fuels growth and how brands can activate in culture without losing their core identity. The session included takeaways from ANA's Brand Practice on defining culture, GUT New York's "Timely Timeless" framework for long-term brand building, and a case study on how Girl Scouts of the USA and Linqia amplify girl-led community impact through creators and content.
This Is an ANA Member Exclusive
Access to this item is reserved for ANA members only.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- ANA Client-Side Marketer Tier Members
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.