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Marketing Under Fire: Navigating False Discounts, “Junk” Fees, Email Marketing, and More
Webinar Rewinds July 7, 2026Recent enforcement trends and private lawsuits are reshaping the rules for marketing and pricing practices. In this webinar, Venable’s Shahin Rothermel and Ellen Berge broke down the latest developments, highlight where companies are most at risk, and offer practical guidance on how to adapt.
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Reed Smith Warns Brands to Treat Legal Risk as a Growth Variable
Event Recaps June 30, 2026Legal exposure is quietly eroding marketing value as contracts, privacy terms, and artificial intelligence governance fail to keep pace with modern practice. Reed Smith partner Keri S. Bruce, speaking at the ANA Advertising Financial Management Conference, outlines the risks that could reshape how brands manage agency relationships and campaign accountability.
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The White House Issues New Executive Order on AI Regulations
Marketing News June 12, 2026A new White House executive order on artificial intelligence (AI) shifts federal focus toward cybersecurity, risk management, and deployment accountability. The policy shift — alongside a bipartisan bill and an Illinois advertising tax — may reshape how marketers use AI tools and reach consumers.
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The Missing Ingredient in Most First-/Zero-Party Data Strategies? Effective Consent Management
Webinar Rewinds June 7, 2026Many marketers have overlooked a foundational element to first- and zero-party data collection: how to collect and manage consent. In this webinar, learn about what consent management is, why it’s central to a modern first- and zero-party data strategy, and how to solve this crucial challenge so you can confidently turn data into revenue for your organization.
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Congress Tackles SECURE Data Act
Marketing News June 5, 2026Congress is debating the SECURE Data Act, a federal privacy proposal that could reshape how marketers collect and use consumer data. New rules on data brokers, AI profiling, and sensitive data handling may be coming — and marketers need to prepare.
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SMS Marketing and Outreach Roundup
Webinar Rewinds June 3, 20262025 saw more TCPA class litigation than any previous year—and a disproportionately high number of those filings were targeting SMS outreach. Partners from Troutman Amin discussed the latest developments SMS marketers and derive providers need to know.
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Pharmaceutical Trends and Best Practices
ASK Answers June 1, 2026Pharmaceutical marketers are navigating a creative and strategic crossroads, balancing regulatory compliance with the emotional resonance consumers now demand. This resource hub explores how pharma brands may close the gap between safe messaging and compelling storytelling across channels.
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Nonprofits Rethink Growth Across Social Media, Fundraising, and Compliance
Event Recaps May 31, 2026Nonprofit marketers are rethinking growth as influencer marketing, donor integration, and federal compliance reshape the sector. Shifting regulations and new fundraising models could fundamentally alter how organizations build audiences and sustain revenue.
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ANA Comments on FTC Rulemaking for Online Services
Marketing News May 29, 2026The ANA is urging the Federal Trade Commission (FTC) to take a targeted, evidence-based approach to new rules on online food and grocery delivery pricing. Broad requirements could disrupt legitimate promotional practices across a marketplace where prices and fees are controlled by many different parties.
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How Are Brands Ensuring Diversity Among Their Suppliers and Partners?
ASK Answers May 27, 2026How are brands ensuring diversity among their suppliers and partners?
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Influencer Marketing and Legal Compliance
ASK Answers May 21, 2026Influencer marketing is growing, but so is legal scrutiny — brands face fines, lawsuits, and public enforcement actions for disclosure failures. Compliance experts outline what marketers must do now to protect their brands from regulatory and litigation risk.
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Why 'Made in USA' Claims Deserve Close Attention
Leading Edge May 20, 2026FTC enforcement of "Made in USA" claims is intensifying as consumer trust and regulatory scrutiny converge. Marketers are reexamining origin claims, substantiation, and internal review processes to ensure advertising remains truthful, accurate, and not misleading.
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Data Privacy: Legal's Problem or Your Opportunity?
Event Recaps May 13, 2026In this session at the 2026 ANA Masters of Data Conference, Shane Coker, head of marketing at Osano, challenged the idea that privacy is only legal's concern. Using recent examples of data mismanagement and current enforcement trends, he argued that privacy is where marketing risk emerges — and where trust can be built.
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Synthetic Personas Are Trending. Here’s Why Real Consumers Still Win
Knowledge Partners May 13, 2026As synthetic personas and AI-generated respondents gain adoption across the research industry, questions about their validity, bias, and strategic usefulness are becoming unavoidable. This article examines three distinct types of synthetic data models — LLM knowledge-based, aggregate correlation-based, and respondent-level survey-trained — and highlights where quality gaps emerge.
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How Retail Media Can Overcome First-Party Data Limitations
Leading Edge May 11, 2026retail media, first-party data limits, third-party data enrichment, retail media networks, data interoperability, clean rooms, CDPs, omnichannel activation, advertiser expectations, privacy governance, identity resolution, ecosystem partnerships, B2B2C insights, audience coverage gaps, data transparency, activation scale, advertiser growth, 2026 retail media trends
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The Opportunity in the Obligation: Why Data Privacy Is Marketing Strategy
Partner Content May 7, 2026Is data privacy a marketing constraint or a competitive advantage? Drawing on Cambridge Analytica, GDPR enforcement, and rising U.S. state privacy laws, this analysis shows how consent, trust, and first-party data may define effective marketing strategy.
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Advertising Day on the Hill: Interview with ANA's David Buzby
Pulse April 30, 2026Ahead of ANA's Advertising Day on the Hill, David Buzby explains why advertising supports more than twenty percent of U.S. economic activity and outlines industry priorities on privacy, taxes, and AI. The discussions highlight growing regulatory pressure and the case for a unified federal approach.
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Zero-Party Data: The Trust Revolution Reshaping Patient Engagement
Leading Edge April 20, 2026Zero-party data gives pharma marketers real-time, patient‑reported insights that improve trust, precision, and performance across today’s privacy‑driven healthcare landscape.
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CLE Materials for ANA Advertising Law 1-Day Conference
Pulse April 20, 2026This post brings together all available CLE resources from the ANA Advertising Law 1-Day Conference, hosted by Katten Muchin Rosenman LLP, on April 23, 2026. The program explored a range of advertising and marketing law topics expected to be top of mind for in-house counsel in 2026.
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Online Customer Reviews: The Good, the Bad, and the Ugly
Leading Edge April 15, 2026Online customer reviews build trust but pose growing ethical and legal risks. This ethics alert outlines best practices, FTC rules, and ANA guidance to help marketers manage reviews responsibly.
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