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Search returned: 4967 document(s).
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Why OOH's Biggest Strength Is Building Anticipation
Leading Edge July 22, 2026A cryptic "TS" billboard for "Toy Story 5" sparked fan theories and earned media across three cities — without revealing a thing. The campaign shows how creative restraint in out-of-home advertising may generate more audience engagement than information-heavy executions ever could.
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How Applebee's Reclaimed Neighborhood Relevance
Event Recaps July 22, 2026Applebee's CMO Michelle Chin reveals how a 45-year-old restaurant chain is reclaiming cultural relevance through heritage, value, and creator storytelling. Her 2026 ANA Brand Masters Conference session shows how brand identity and front-line experience may be the most durable marketing tools a legacy brand has.
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Kraft Heinz and The Walt Disney Company Announce Partnership
Marketing News July 21, 2026Kraft Heinz and the Walt Disney Company announce a multi-year alliance placing 10 brands across Disney parks, cruise ships, and media platforms. The deal could reshape how food brands pursue cultural relevance through experiential and entertainment partnerships.
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Yeti Built a Global Brand by Putting Community Roots before Campaign Reach
Event Recaps July 21, 2026YETI marketing head Bill Neff reveals how a 22-person community team — versus just seven on brand — drives the company's global growth strategy. The community-first model may redefine how marketers think about expansion and brand relevance.
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How United Airlines Turned Procurement into a Creative Advantage
Event Recaps July 20, 2026United Airlines is reframing procurement as a creative partner — not a gatekeeper — to move faster across more than 100 active brand marketing contracts. The airline's integrated approach may offer a replicable model for marketers navigating agency complexity at scale.
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New Study Says CTV Ad Marketplace Suffers from Trust Deficit
Marketing News July 16, 2026A new IAB report finds that most CTV buyers question the quality of their ad inventory, with fraud and unverified sourcing driving widespread distrust. As U.S. digital ad spend approaches $81.9 billion, confidence gaps across purchasing methods may reshape how marketers allocate budgets.
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Digital Marketing and Social Media: Trends and Best Practices
ASK Answers July 16, 2026Digital ad revenue hit a record $294.6 billion in 2025, reshaping how brands allocate spend across creator, AI-driven, and social channels. Shifting consumer trust and platform dynamics may force marketers to rethink the balance between automation and authentic human connection.
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The New Rules of AI Discovery
Event Recaps July 16, 2026AI systems are reshaping how consumers discover and choose products, and Kenvue is already adapting. The early work by the company across major brands may signal how marketers must rethink trust, content, and organizational structure to remain visible.
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Neutrogena Launches Updated Brand Mission
Marketing News July 15, 2026Neutrogena is challenging beauty culture with "Break the Rules," a new brand mission pushing science over social media trends. The campaign could reshape how consumers evaluate skincare by centering dermatologist credibility over viral influence.
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Generative/Answer Engine Optimization (GEO/AEO)
ASK Answers July 15, 2026How can brands optimize their search strategy for the best AI-powered results?
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AI and Generative AI in Marketing
ASK Answers July 15, 2026How has the rapid development of artificial intelligence, especially generative AI, affected marketing and brands?
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The Identity Economy: Marketing's Next Competitive Advantage
Leading Edge July 15, 2026The identity economy is reshaping how brands compete, shifting the battleground from attention to emotional relevance rooted in culture, heritage, and shared values. As nearly half of Americans identify as multicultural, cultural fluency may become marketing's most sustainable competitive advantage.
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Enhancing Programmatic by Teaching AI What Matters
Event Recaps July 15, 2026NRG Home reshaped its programmatic strategy by feeding customer intelligence — lifetime value, home type, and usage data — directly into the Google bidding engine. The results could offer a replicable model for marketers looking to move beyond volume and optimize for the customers that matter most.
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Direct Mail Reimagined: High-Performance B2B Insights from the USPS
Event Recaps July 15, 2026At the 2026 ANA Masters of B2B Marketing Conference, Eddie Alvarran of the USPS presented new research demonstrating how direct mail enhances digital marketing performance. The USPS campaign data shows that integrating physical and digital touchpoints leads to higher-quality leads, increased conversions, and stronger overall revenue outcomes.
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Activision's Amplification Engine Scaled Small Creator Voices to 200 Million Views
Event Recaps July 15, 2026The Activision always-on UGC engine finds and licenses organic creator content, then pushes it into paid media while the conversation is live. The approach could reshape how brands measure campaign success — shifting focus from reach to social conversation.
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Mike's Hard Lemonade and Genesis Partner with Netflix for New Series 'The Hawk'
Marketing News July 14, 2026Mike's Hard Lemonade and Genesis are partnering with Netflix on custom ad campaigns tied to Will Ferrell's golf comedy series The Hawk. The deals signal a growing shift toward branded entertainment as brands seek unconventional ways to reach new audiences.
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How Sales Lift Can Start in the Mailbox
Partner Content July 14, 2026Direct mail is gaining new relevance as AI-powered targeting and omnichannel integration help brands cut through digital saturation and reach buyers earlier in the consideration stage. A 2025 Lob report finds 84 percent of consumers read direct mail the day they receive it, suggesting physical touchpoints could reshape how marketers drive measurable sales lift.
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Creator Brands Rewrite the Rules
Event Recaps July 14, 2026Creators are no longer just media partners — they are reshaping how brands launch products and build audiences. Jasmine Enberg of Scalable argues that the $43.9 billion influencer marketing space may demand a fundamentally new operating model.
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How Perkins Goes Viral on a Budget: Lessons from the Restaurant Industry
Event Recaps July 14, 2026Perkins turned a fake menu item into a viral moment — without a national ad budget — by pairing creator humor with its comfort-food heritage. The strategy could offer a replicable model for brands navigating tight budgets and fragmented audiences.
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Four Shifts That Made Porsche Culturally Relevant
Event Recaps July 14, 2026Lola USA CEO Agathe Guerrier reveals how loosening Porsche's rigid brand framework — not tightening it — may be the key to cultural relevance on social. Four strategic shifts show how prestige brands could grow fandom without sacrificing what makes them iconic.
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