Direct Mail Reimagined: High-Performance B2B Insights from the USPS
Eddie Alvarran of the USPS shared data showing how integrating direct mail with digital channels improves lead generation, increases conversions, and drives measurable revenue growth in B2B marketing
At the 2026 ANA Masters of B2B Marketing Conference, Eddie Alvarran of the USPS presented new research demonstrating how direct mail enhances digital marketing performance. The USPS campaign data shows that integrating physical and digital touchpoints leads to higher-quality leads, increased conversions, and stronger overall revenue outcomes.
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