Search Results for All Content (access may be restricted)
Search returned: 113 document(s).
-
Production at the Speed of AI: Scaling Creative Without Sacrificing Trust
Webinar Rewinds July 2, 2026AI has collapsed production timelines — from months to mere weeks — unlocking unprecedented speed and efficiency for modern marketers. This session explored a more sustainable model for AI-powered production that balances velocity with control.
view -
ServiceNow Built an AI-Native Studio to Consolidate Creative Production
Event Recaps June 26, 2026ServiceNow restructured its entire creative production model around a centralized, artificial intelligence (AI)-native studio after an internal audit revealed thousands of underperforming assets. The shift could deliver 15 percent savings from consolidation alone — with 30 percent more in first-year AI efficiencies on top.
view -
A Legacy Brand, Reimagined for the Member: An In-House Team's Journey
Event Recaps June 25, 2026A 93-year-old health insurer confronts uncomfortable truths to rebuild its brand around the individual member. The Blue Cross and Blue Shield of North Carolina approach to accessibility, skepticism, and in-house partnership may reshape how legacy brands modernize.
view -
How Wolverine Worldwide Built a Scalable In-House Engine
Event Recaps June 25, 2026The Wolverine Worldwide in-house creative and production model now handles about 90 percent of campaign work across 11 footwear and apparel brands. The integrated structure — combining strategy, studio space, and embedded talent — could redefine how brand teams measure creative capacity.
view -
Managing AI Risk in Advertising Production
Event Recaps June 24, 2026Candice Kersh of Frankfurt Kurnit explained how marketers can use artificial intelligence (AI) in advertising production while limiting legal, talent, vendor, and disclosure risk.
view -
A Former Creative VP for Disney Shares Her Tips for Turning Efficient Processes into Engines for Stellar Creative
Event Recaps June 24, 2026Disney and Lionsgate veteran Jessica Klein argues that smarter systems — not fewer constraints — may unlock better creative work. Her framework for workflow visibility and intake design could reshape how in-house teams approach capacity and output.
view -
ANA Content Supply Chain Series: Unlock Speed and Consistency for Scalable Content
Knowledge Partners May 21, 2026Today’s marketing organizations must produce more content, for more channels, at greater speed than ever before. This session explored how a modern content supply chain enables teams to accelerate production cycles, eliminate operational bottlenecks, and scale content delivery while maintaining quality and consistency.
view -
Unlocking P&H Savings: What Every Advertiser Needs to Know About the 2025 Commercials Contract
Knowledge Partners April 27, 2026In this video, the Joint Policy Committee (JPC) breaks down the latest updates in the 2025 SAG-AFTRA Commercials Contract, including the updated P&H rate, allocation guidelines, the Million Dollar Cap, and the Influencer Waiver. Watch to learn more about these provisions and how they help advertisers control costs and stay compliant across linear, digital, and influencer platforms.
view -
Why Speed Creates Legal Risk in Modern Production — and How to Manage It
Event Recaps April 13, 2026Legal experts outline how marketers can avoid production delays by aligning contracts, ownership, NDAs, and risk early — so speed and legal rigor work together in modern production.
view -
Publicis Groupe Acquires 160over90
Marketing News April 6, 2026Publicis Groupe is acquiring 160over90, a global sports marketing agency from WME Group, and integrating it with Publicis Sports. The deal could reshape how brands plan and measure sports investments across sponsorships, live events, and commerce.
view -
Lessons in Maximizing Influencer-Driven Ad Production and Reducing Your Carbon Footprint
Event Recaps February 12, 2026This meeting of the ANA Production Management Committee explored the evolution of advertising production through experiential marketing, creator- and influencer-led content, and the growing imperative to reduce carbon impact through smarter planning and more sustainable production practices.
view -
Content Quality Checklist
Tools January 1, 2026A checklist template to ensure that you are consistently publishing high quality content.
view -
Post-Production Workflow Model
Tools January 1, 2026Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.
view -
Recording Live Video Checklist
Tools January 1, 2026Use this checklist to ensure you complete all of the tasks required to produce a live video.
view -
Pre-Production Planning Checklist
Tools January 1, 2026Use this checklist to ensure you complete all of the steps associated with pre-production for videos.
view -
Video Production Project Schedule
Tools January 1, 2026Use this schedule to track all of the task associated with a video production initiative.
view -
Video Production Stages Map
Tools January 1, 2026Use this process diagram to understand the stages of the video production process and the details that go into each stage.
view -
Video Script Template
Tools January 1, 2026Use this template to outline a storytelling framework for your video before full production.
view -
Recording Video Presentations Checklist
Tools January 1, 2026Use this checklist to ensure you complete all of the tasks required to produce a video presentation.
view -
How Marketers Take Creative Feedback to a Higher Level
Partner Content November 6, 2025When it comes to giving feedback on creative projects, shifting the focus from prescribing solutions to defining problems is the key to unlocking work that will help to distinguish the brand. By grounding all critiques in a well-crafted strategic brief, this method builds trust and collaboration, rather than stifling creativity.
view