ServiceNow Built an AI-Native Studio to Consolidate Creative Production
ServiceNow rebuilt creative production around a centralized, AI-native studio model, cutting fragmentation, improving governance, and setting up measurable savings at global scale
ServiceNow restructured its entire creative production model around a centralized, artificial intelligence (AI)-native studio after an internal audit revealed thousands of underperforming assets. The shift could deliver 15 percent savings from consolidation alone — with 30 percent more in first-year AI efficiencies on top.
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