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Mike's Hot Honey Partners with The Roots' Tariq Trotter for New Marketing Effort
Marketing News July 2, 2026Mike's Hot Honey debuts a short film starring Tariq "Black Thought" Trotter of The Roots as the centerpiece of a nationwide campaign. The effort shifts from awareness to ambassador recruitment, inviting fans to join a commission-based community that could reshape how the brand drives sales.
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How Challenger Brands Are Rewriting the Media Playbook
Event Recaps June 1, 2026Frontier Airlines and Good Good Golf reveal how challenger brands are winning without traditional media budgets. Their strategies — rooted in cultural insight, owned media, and community — could reshape how marketers think about brand building.
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Marketing News Quiz for May 29, 2026
Marketing News Quiz May 29, 2026In this week's marketing news quiz: A new brand campaign from Etsy, Chili's reimagines its classic jingle with an assist from Lizzo, DemandBird launches a social media management platform, and more.
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New Chipotle Promotion Gamifies Loyalty
Marketing News May 28, 2026Chipotle Mexican Grill is gamifying its loyalty program with the return of "Summer of Extras," adding local leaderboards and shareable stats to a promotion that drove $12 million in incremental sales last year.
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Lizzo Belts Out a Tune in New Chili's Ad
Marketing News May 27, 2026Chili's taps Grammy-winning singer and flutist Lizzo to reimagine its iconic baby back ribs jingle alongside a menu upgrade.
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Marketing News Quiz for April 17, 2026
Marketing News Quiz April 17, 2026In this week's marketing news quiz: Popeyes teams up with a popular television series for a limited-time menu, a beef jerky company helps promote the new Star Wars flick, Google rolls out a Google Ads update to help advertisers keep up with a specific type of marketing, and more.
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Chili's Takes Fast-Food Brands to 'Food Court' With New Spicy Big Crispy
Marketing News April 15, 2026Chili's adds its Big Crispy and Spicy Big Crispy chicken sandwiches to the $10.99 3 For Me meal, escalating the chicken sandwich wars with a value-focused campaign targeting fast-food rivals.
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Burger King Crowns Its Guests in New Ad Campaign
Marketing News March 16, 2026It's the end of an era. Burger King on Monday debuted a new campaign, "There's A New King And It's You," retiring the brand's longtime King mascot and placing the crown on guests. The campaign is in keeping with the brand's ongoing efforts to steer its marketing strategy based on customer input.
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Survey: Most Consumers Think New Customers Get All the Attention
Marketing News February 23, 2026More than two-thirds of consumers (67 percent) agree that brands favor acquisition over keeping existing customers, according to “The 2026 Customer Loyalty Report.” However, most brands report a 50/50 budget split between new customers and existing ones, suggesting a perception problem for brands.
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Kellogg’s Frosted Flakes Teams Up with Hip-Hop Artist JID for New Ad Campaign
Marketing News February 19, 2026Kellogg’s Frosted Flakes has partnered with hip-hop artist JID for a new ad campaign that reimagines the cereal brand’s anthem. The campaign serves up a bowl of nostalgia with a musical twist catering to younger consumers.
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How Sonesta’s Partnership with Rolling Stone Drove Loyalty Program Growth
Event Recaps February 2, 2026Sonesta’s Elizabeth Harlow shared how a brand partnership with "Rolling Stone" drove loyalty growth through music‑driven experiences, creator content, and exclusive access, signaling how experiential strategies can reshape hotel brand building.
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Brand Loyalty Advantage
Tools January 1, 2026Read this guide to learn how to increase your brand awareness and how to ensure your customers stay loyal to your business.
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Advocacy and Loyalty Technology Overview
Tools January 1, 2026Our Advocacy and Loyalty Technology Overview highlights the Advocacy and Loyalty technology space at a high-level.
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Advocacy and Loyalty Vendor Evaluation
Tools January 1, 2026Use this matrix to compare Advocacy and Loyalty platforms based on your requirements.
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Advocacy and Loyalty Vendors Matrix
Tools January 1, 2026Use this matrix to obtain information about key vendors in the Advocacy and Loyalty technology space.
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Customer Advocate Database
Tools January 1, 2026Use this database to template to track your customer advocates by key information, levels of engagement and referrals.
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Shopper Marketing Contest Best Practices Checklist
Tools January 1, 2026Use our checklist to ensure you are leveraging best practices for your shopper marketing contest.
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Shopper Marketing Coupon Best Practices Checklist
Tools January 1, 2026Use our checklist to ensure you are leveraging best practices for your shopper marketing coupon campaign.
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Subway Brings Back Sub Club
Marketing News December 8, 2025Subway is bringing back its Sub Club loyalty program after a 20-year hiatus, with a twist — every fourth footlong sandwich is free. Fans can sign up to redeem their first free footlong by December 10 and visit SubClubBreadwinner.com for a chance to earn rewards, including an authentic Subway baking oven.
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Marketing News Quiz for December 6, 2025
Marketing News Quiz December 6, 2025In this week's marketing news quiz: global advertising spending predictions for 2026, a condiment brand suits up for the upcoming Super Bowl, a holiday-themed augmented reality platform from Snapchat, and more.
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