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  • Sports Marketing Beyond the Field

     Trends and Technology   July 6, 2026  

    Fan engagement is moving off the field as brands chase audiences through social media, docuseries, and multiyear athlete deals. Shifting sports consumption habits may be reshaping how marketers reach — and retain — younger and female fans.

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  • Marketers Learn to Navigate a Rapidly Changing Digital Terrain

     Trends and Technology   June 29, 2026  

    Creator budgets are surging and AI is reshaping how brands reach audiences, putting digital strategy under pressure. Marketers may need to rethink platform relationships and brand clarity to stay competitive.

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  • Bill Proposes Federal Agency to Focus on AI

     Marketing News   June 26, 2026  

    A new House bill proposes a federal department dedicated to AI oversight, as bipartisan legislation and a White House executive order signal accelerating regulatory momentum. Marketers tracking AI governance, NIL sponsorship, and state privacy compliance may face significant new rules ahead.

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  • POV: Stop Chasing Virality

     POVs   June 23, 2026  

    Chasing virality may be costing brands more than it delivers. The ANA's Mike Berberich argues that a system built on consistent, repeatable content will outperform the viral gamble every time.

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  • Social Media's Influence on Consumer Trust and Purchasing Decisions in an AI-Driven Market

     Leading Edge   June 10, 2026  

    Nearly 60 percent of shoppers now use AI to shop, shifting consumer trust away from traditional sources. STOCK's Zara Carbonell-Near explains why social media strategy could still be the most valuable trust-building tool brands have.

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  • Travel and Hospitality: Trends and Best Practices

     ASK Answers   May 28, 2026  

    Travel spending is forecast to surpass $1.37 trillion in 2026, yet marketers are navigating AI disruption, tightening budgets, and shifting consumer behavior. New research and brand examples may reveal how storytelling, agentic AI, and creator partnerships could reshape travel marketing strategy.

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  • DemandBird Introduces New B2B Social Media Management Platform

     Marketing News   May 26, 2026  

    DemandBird launches a B2B social media management platform designed to consolidate campaign execution, approvals, and reporting in one system.

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  • Three Ways to Maximize Your Creator Partnerships

     POVs   May 22, 2026  

    Creator economy ad spend is projected to hit $37 billion this year, and brands like American Eagle are racing to formalize their partnerships. Marketers who lack a structured approach to creator collaboration may be leaving significant value on the table.

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  • Influencer and Creator Marketing

     ASK Answers   May 21, 2026  

    Influencer marketing now drives nearly 50 percent of social sales, and global creator spending is estimated at $37.1 billion — making strategic partnerships a core growth lever for brands. Misaligned creator choices may undermine brand credibility, and the ANA's growing library of resources could help marketers build programs that scale.

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  • Influencer Marketing and Legal Compliance

     ASK Answers   May 21, 2026  

    Influencer marketing is growing, but so is legal scrutiny — brands face fines, lawsuits, and public enforcement actions for disclosure failures. Compliance experts outline what marketers must do now to protect their brands from regulatory and litigation risk.

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  • Integral Ad Science Expands AI-Powered 'Block List' to Meta's Threads

     Marketing News   May 19, 2026  

    Integral Ad Science is expanding its artificial intelligence-powered Meta Content Block List to Threads, giving advertisers new tools to strengthen brand safety and boost their ROI.

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  • Inside Walmart's Creator-Powered Retail Strategy

     Event Recaps   May 4, 2026  

    Walmart is reframing social platforms as a primary engine for commerce discovery, using creators, visual search, and fast delivery to collapse the path from inspiration to purchase. The strategy highlights how intent signals, shoppable content, and measurement models may reshape retail media effectiveness.

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  • How 7-Eleven Turned Car Culture into a Brand Growth Engine

     Event Recaps   May 2, 2026  

    During a session at the 2026 ANA Creator Marketing Conference, Marissa Eddings explained how 7-Eleven built a creator-led fandom strategy rooted in car culture. By listening boldly, investing in community credibility, and building a flywheel from UGC to IRL participation, the brand turned a niche passion into scaled relevance and brand growth.

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  • What Marcus Collins Learned Working with Beyoncé | On Scope

     Podcast Clips   April 29, 2026  

    Beyoncé anchors a case study in digital culture as Marcus Collins explains what he learned leading her digital strategy. This clip from the On Scope podcast explores how fan communities form, why belief systems matter, and what modern marketers often misunderstand about consumer engagement.

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  • From Crisis to Blockbuster: How Penguin Random House Made "James" a Bestseller

     Event Recaps   April 28, 2026  

    How Penguin Random House turned Percival Everett's James into a No. 1 bestseller, using creator trust, pre-order momentum, and sustained word-of-mouth to drive cultural and commercial impact.

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  • Why TikTok Shop Is Causing a C-Suite Rethink

     Leading Edge   April 27, 2026  

    TikTok Shop’s rapid U.S. growth signals a shift from discovery-only social media to full-funnel commerce. Brands now face organizational and operational changes as creators, content and sales converge.

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  • How Barclays Uses Creators to Build Trust in a Regulated Category

     Event Recaps   April 24, 2026  

    At the 2026 ANA Creator Marketing Conference, Chris Irwin of Barclays U.S. and Jill Smith of Iris Americas shared how creator-led storytelling — supported by AI tools, transparent proof points, and long-term partnerships — helped Barclays earn trust and drive participation in a highly-regulated category.

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  • Building a Suite of Truth

     Knowledge Partners   April 22, 2026  

    Meta offers a practical guide to building a "suite of truth" for marketing measurement, showing how incrementality, experiments, modeling, and attribution work together to improve media decisions.

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  • IAB: Digital Ad Revenue Reaches $294.6 Billion in 2025

     Marketing News   April 21, 2026  

    U.S. digital ad revenue hit $294.6 billion in 2025, up 13.9 percent year-over-year, new IAB data shows. Performance channels, video, creators, and AI-powered search drove growth despite a lack of major cyclical events.

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  • How Tractor Supply Engages a National Audience with a Local Feel

     Event Recaps   April 15, 2026  

    At the 2026 ANA Media Conference, Tractor Supply outlined how loyalty data and localized media help the brand achieve national reach without losing its community-first identity.

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