POV: Stop Chasing Virality
Rather than taking a huge gamble on attempting to create a viral moment, the ANA's Mike Berberich says it's smarter for marketers to focus on developing content that consistently performs
Chasing virality may be costing brands more than it delivers. The ANA's Mike Berberich argues that a system built on consistent, repeatable content will outperform the viral gamble every time.
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