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State Farm Announces New Season of 'Gamerhood'
Marketing News July 9, 2026State Farm is launching a fifth season of its branded gaming reality show, Gamerhood, on Twitch and YouTube. The move reflects a growing trend of brands creating original programming — or co-marketing with streaming platforms — that could reshape how companies build audience loyalty.
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Omnicom Media and Disney Advertising Launch CTV Advertising Solution
Marketing News June 24, 2026Omnicom Media and Disney Advertising unveil a connected TV (CTV) platform that sequences ads across streaming, live sports, and on-demand content. The tool, powered by Innovid and Acxiom, could reshape how brands manage frequency and narrative across digital video.
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Welcome to Saatva House: Building a Scalable System for Premium Brand Video
Event Recaps June 24, 2026At the 2026 ANA In-House Agency Conference, David Link, chief creative officer at Saatva, explained how the brand built "Saatva House," a scalable in-house production system designed to support premium video content across channels. By shifting from campaign-based production to system-based execution — and combining senior talent with AI — Saatva is redefining how brands approach creative output at scale.
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Supporting LGBTQ+ Communities in a Complex Climate: From Nonprofit Partnership to Cultural Preservation
Event Recaps June 18, 2026Only 16 lesbian bars were reported as remaining in the U.S. in 2020 — a crisis that sparked a branded docuseries now credited with more than doubling that number. Two ANA committee presentations reveal how brands can move from performative allyship to resource-driven LGBTQ+ support.
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Fox Bets Big on Streaming With $22 Billion Roku Deal
Marketing News June 16, 2026Fox Corp. agrees to acquire Roku in a $22 billion deal, combining live sports rights with a connected TV platform reaching more than 100 million households. The merger could reshape streaming's competitive landscape — and raise questions about whether content-platform deals deliver for shareholders.
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How Challenger Brands Are Rewriting the Media Playbook
Event Recaps June 1, 2026Frontier Airlines and Good Good Golf reveal how challenger brands are winning without traditional media budgets. Their strategies — rooted in cultural insight, owned media, and community — could reshape how marketers think about brand building.
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Marketing News Quiz for May 29, 2026
Marketing News Quiz May 29, 2026In this week's marketing news quiz: A new brand campaign from Etsy, Chili's reimagines its classic jingle with an assist from Lizzo, DemandBird launches a social media management platform, and more.
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Lizzo Belts Out a Tune in New Chili's Ad
Marketing News May 27, 2026Chili's taps Grammy-winning singer and flutist Lizzo to reimagine its iconic baby back ribs jingle alongside a menu upgrade.
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Is This the End of Premium Content? | On Scope
Podcast Clips April 30, 2026Spotify and Netflix are pushing audiences toward ad-supported tiers, raising new questions about the future of premium content. On Scope hosts Mike Berberch and Ryan Dinger unpack an ADWEEK report and examine what these shifts could mean for advertisers and creative effectiveness.
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How Strong Brands Rebuild Equity and Reclaim Cultural Relevance
Trends and Technology April 27, 2026With consumers wanting more of an emotional connection, marketers are increasingly placing their brand at the center of their advertising and engagement efforts.
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Your Guide to Digital Replicas in the 2025 SAG-AFTRA Commercials Contracts
Knowledge Partners April 27, 2026Thinking about using AI to save time, create more campaigns, or generate efficiencies in commercial production? In this video, the Joint Policy Committee (JPC) breaks down the new AI terms for Digital Replicas introduced in the 2025 SAG-AFTRA Commercials Contracts.
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IAB: Digital Ad Revenue Reaches $294.6 Billion in 2025
Marketing News April 21, 2026U.S. digital ad revenue hit $294.6 billion in 2025, up 13.9 percent year-over-year, new IAB data shows. Performance channels, video, creators, and AI-powered search drove growth despite a lack of major cyclical events.
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Vanguard's Approach to Trust and Cultural Relevance Among Black Investors
Event Recaps April 16, 2026How Vanguard used inclusive, trust-led marketing to engage affluent Black investors — reframing money conversations to drive participation, brand relevance, and long-term wealth building.
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How Rainbow Shops Turned Employees into a Scalable Creator Network
Event Recaps April 16, 2026How Rainbow Shops scaled employee-generated content with Brand Networks, turning store associates into creators and driving organic reach, morale, and growth through structure, incentives, and brand-safe tools.
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YouTube Enhances Tools for Creator Partnerships
Marketing News March 25, 2026YouTube is centralizing creator partnership tools with new AI-powered integrations to help advertisers better identify, collaborate with, and scale work with the platform's 3 million creators.
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Viral Nation Explains Why the Super Bowl Is Now Social‑First
Event Recaps March 19, 2026Viral Nation explored how the Super Bowl has evolved into the Social Bowl, a cultural event where brand success is determined not by the cost of airtime but by social behavior, cultural alignment, creator integration, and real time engagement.
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Merrell Kicks Off First Global Ad Campaign
Marketing News March 3, 2026Merrell launches its first global ad campaign, "It Starts Outside," marking its 45th anniversary and expanding its brand platform around everyday outdoor culture.
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Narrative and Emotion Are Key to Crafting Resonant Ads | On Scope
Podcast Clips February 18, 2026Using her organization’s annual analysis of the Super Bowl, Zappi CMO Nataly Kelly explains the key traits every well-performing ad during this year’s big game had in common, offering a guide for how other brands might make better ads throughout the year.
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Why Pringles and Budweiser Were This Year’s Super Bowl Winners | On Scope
Podcast Clips February 16, 2026Fresh off the heels of her organization’s annual analysis of the Super Bowl ads, Zappi CMO Nataly Kelly explains in detail why Pringles was the big winner in the food category and Budweiser took home the crown in the beverages category.
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What Pharma Marketers Can Learn from Wegovy’s Super Bowl Ad | On Scope
Podcast Clips February 16, 2026Nataly Kelly, CMO at Zappi, explains the ways in which Wegovy was able to be the top performing Super Bowl ad in terms of sales impact, noting how the pharma brand was able to capture the magic during this year’s big game.
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