Search Marketing Knowledge Center

Replacing Intent Signals and First Party Data in the Answer Engine Age

Webinar Rewinds July 2, 2026

It is widely reported that 30% of organic traffic has disappeared since the widespread and rapid adoption of LLMs two years ago. In this webinar, speakers discussed the size of the problem, where media and research are heading, and how to replace vanishing intent signals in this new era, with a heavy focus on concrete data.

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How to Win Search When AI Writes the Rules

POVs June 12, 2026

AI-driven search is reshaping how brands get found, with click-through rates dropping 34.5 percent when AI overviews appear. Marketers who still optimize for traditional keywords may be ceding the AI narrative to competitors and third-party sources. Don't fall into that trap by following the tips in this POV.

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Google Announces Broad Extensions for Its AI Offerings

Marketing News May 21, 2026

Google announces its biggest search engine upgrade in more than 25 years, introducing conversational artificial intellgence tools and autonomous information agents.

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Pringles and Miller Lite Team up to Introduce a New Flavor Ahead of Grilling Season

Marketing News May 18, 2026

Pringles and Miller Lite are expanding their co-branded snack line with two new limited-edition flavors timed to grilling season. The collaboration could signal a growing appetite among CPG brands for seasonal, flavor-forward partnerships that extend reach across categories.

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Are You AEO-Ready? Learn How to Adapt to a World of Conversation

Webinar Rewinds May 14, 2026

AI-driven product recommendations inside Google’s Search Generative Experience now influence purchase journeys that never reach a brand’s website. The shelf has moved - and most brand teams haven’t followed it as well as they can. This session provided a candid look at the urgency, the opportunity, and the organizational change required.

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Generative/Answer Engine Optimization (GEO/AEO)

ASK Answers May 7, 2026

How can brands optimize their search strategy for the best AI-powered results?

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You're Overthinking Your Media Strategy, with Infolinks Media's Bob Regular

On Scope April 16, 2026

Ad tech veteran Bob Regular argues marketers are overthinking programmatic media. He joins the On Scope podcast to discuss why smarter buy paths, context, and outcomes — not shortcuts — are what will actually drive performance and trust in media buys.

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The Ultimate Data and Step-by-Step Guide to Gen AI Search Optimization

Research Reports April 13, 2026

Learn how generative AI search works, how it differs from SEO, and discover the seven essential strategies to improve brand visibility and discoverability across ChatGPT, Perplexity, Claude, Google AI Overviews and other AI search systems.

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From Governance to Generative Scale: How Marketers Are Operationalizing AI

Event Recaps April 7, 2026

Marketers are moving AI from experimentation to enterprise scale. Insights from the ANA AI Committee reveal how governance, agentic systems, AI search, and creative automation are reshaping marketing operations.

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Marrying Sustainability and Performance in Digital Advertising: Lessons from the ANA Sustainability Committee

Event Recaps March 26, 2026

The ANA Sustainability Committee explored how to reduce the carbon footprint of digital ads, improve the effectiveness of advertising that highlights sustainability, and eliminate media waste to drive both environmental and business outcomes.

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MassMutual’s Use of Journey Analytics in the B2B2C Space

Event Recaps January 20, 2026

Attendees at an ANA members-only one-day conference learned about the use of journey analytics by a legacy financial services organization from Lin Yuan, head of journey analytics and data foundation at MassMutual, and Ling Cui, head of marketing analytics, research, and technology at MassMutual.

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