ANA Guide to Generative AI Search Optimization (GEO)

The Ultimate Data and Step-by-Step Guide to Gen AI Search Optimization

Seven essential strategies so your brand stays visible as consumers shift to gen AI — and AI agents reshape how search works.

Learn how generative AI search works, how it differs from SEO, and discover the seven essential strategies to improve brand visibility and discoverability across ChatGPT, Perplexity, Claude, Google AI Overviews and other AI search systems.