How to Win Search When AI Writes the Rules
AI search is here and it is quickly making the SEO rules you've followed for decades obsolete, and the marketers who fail to adapt to this new reality will be left behind
AI-driven search is reshaping how brands get found, with click-through rates dropping 34.5 percent when AI overviews appear. Marketers who still optimize for traditional keywords may be ceding the AI narrative to competitors and third-party sources. Don't fall into that trap by following the tips in this POV.
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