B2B Marketing Playbook: Empower Sales
In many B2B organizations, Sales and Marketing operate in silos, leading to missed opportunities for strategic alignment, personalization, and consistent messaging. When sales enablement, account-based marketing, and customer experience strategies are unified, organizations can deliver targeted, value-driven interactions that deepen customer relationships and help the brand beat revenue goals. This course will provide you with a strategic foundation for co-creating across disciplines, with practical tools for fostering collaboration, personalizing outreach, and enhancing the customer experience.
This is the fourth course in the four-course B2B Marketing Certificate Program.
Click HERE to register for the first course, “B2B Marketing Playbook: Begin With B2B Buyer Insights.”
Click HERE to register for the second course, “B2B Marketing Playbook: Align B2B Marketing With Business Needs.”
Click HERE to register for the third course, “B2B Marketing Playbook: Generate Demand.”
Register below for the fourth course, “B2B Marketing Playbook: Empower Sales.”
Click HERE to register for the “B2B Marketing Certificate Program.”
Learning Experience
This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.
Who is this Course For?
- Marketers at B2B or hybrid B2B2C companies
- B2B marketers who are specialists, managers, or directors
Learning Objectives
- Enable Sales by extracting best practices, optimizing content, tools, and presentations, and training teams
- Strategically transform relationships with customers through account-based marketing (ABM), and
- Collaborate to deliver a positive customer experience (CX), enabling your brand to win new and repeat business with customers
Find out what you will learn from instructor George Stenitzer in the video below.
Estimated Length of Completion
Approximately 70 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $79 | Nonmember $99 | ||||
Instructors
George Stenitzer
Founder and Chief Content Officer
Crystal Clear Communications
George Stenitzer gives marketers a secret weapon: the Message Map, a one-page tool that hooks any audience in seven seconds. Founder of Crystal Clear Communications, he built a $20 million sales pipeline and generated more than $5 million in revenue through strategic content, then turned those hard-won lessons into training that transforms marketers.
One of ANA's most versatile instructors, Stenitzer leads two complete workshop sequences: the Content Marketing Mastery series and the B2B Marketing Mastery program – making him uniquely equipped to connect marketing strategies to measurable business results.
The Content Marketing Institute named him Content Marketer of the Year. BtoB Magazine called him a Best Marketer twice. He brings Fortune 500 boardroom credibility from senior roles at Tellabs, AT&T, and RR Donnelley to every workshop.