B2B Marketing Playbook: Generate Demand
B2B brands need marketers to generate buyer demand, capture that demand, and turn it into sales. Marketing works side by side with Sales to grow the sales pipeline, win customers, and generate growth in revenue and profits. Demand generation also involves creating content and staging trade shows and events — enabling brands to attract buyers’ attention and convey a message buyers recall. This course will help you diagnose and address conversion problems, enabling your brand to win customers and revenue, generate content that educates and enables the capture of buyers’ information, and maximize value from live events and trade shows.
This is the third course in the four-course B2B Marketing Certificate Program.
Click HERE to register for the first course, “B2B Marketing Playbook: Begin With B2B Buyer Insights.”
Click HERE to register for the second course, “B2B Marketing Playbook: Align B2B Marketing With Business Needs.”
Register below for the third course, “B2B Marketing Playbook: Generate Demand.”
Click HERE to register for the fourth course, “B2B Marketing Playbook: Empower Sales.”
Click HERE to register for the “B2B Marketing Certificate Program.”
Learning Experience
This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.
Who is this Course For?
- Marketers at B2B or hybrid B2B2C companies
- B2B marketers who are specialists, managers, or directors
Learning Objectives
- Generate demand: Capture, qualify, and hand off leads to Sales effectively
- Create content that buyers can’t resist: Differentiate your brand and help buyers complete their buying journeys with a content base
- Manage trade shows and events: Maximize value by using checklists to avoid the pitfalls of live events
Find out what you will learn from instructor George Stenitzer in the video below.
Estimated Length of Completion
Approximately 60 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $79 | Nonmember $99 | ||||
Instructors
George Stenitzer
Founder and Chief Content Officer
Crystal Clear Communications
George Stenitzer gives marketers a secret weapon: the Message Map, a one-page tool that hooks any audience in seven seconds. Founder of Crystal Clear Communications, he built a $20 million sales pipeline and generated more than $5 million in revenue through strategic content, then turned those hard-won lessons into training that transforms marketers.
One of ANA's most versatile instructors, Stenitzer leads two complete workshop sequences: the Content Marketing Mastery series and the B2B Marketing Mastery program – making him uniquely equipped to connect marketing strategies to measurable business results.
The Content Marketing Institute named him Content Marketer of the Year. BtoB Magazine called him a Best Marketer twice. He brings Fortune 500 boardroom credibility from senior roles at Tellabs, AT&T, and RR Donnelley to every workshop.