Customer-Centric Marketing that Drives Lifetime Value

Unfortunately for many companies today, marketing with a customer-centric approach is not the norm. In many instances important marketing decisions are being made without key customer-centric knowledge and opportunities for customer value creation are being missed. Conversely, customer-centric companies make business and marketing decisions that support the creation of customer value. These decisions are made possible by knowing the right insights to use, how to source them, and how to activate insights in order to make business and marketing decisions that are focused on customer value creation.

This interactive course focuses on key marketing responsibilities that ensure an organization becomes and remains “customer focused.” Customer-centric marketing is presented as a strategic imperative, not a trend.  This course teaches effective approaches to implement a “best practice” strategic marketing framework to enable powerful customer-centric marketing that drives customer value.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

Mid-level manager, director-level marketers and brand marketers who aspire to become more customer focused.

Learning Objectives

  1. Learn how customer-centric marketing can deliver a competitive advantage and understand its impact on the overall organization and customer experience
  2. Understand how to apply market segmentation, targeting and insight development concepts to set a strategic foundation for customer-centric marketing
  3. Learn how to improve marketing ROI by discovering the quantitative importance of satisfied customers and developing customer lifetime value throughout the customer decision journey

Estimated Length of Completion:

Approximately 80 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Individual $149 Nonmember $149

Instructors

trainer

Mary Czarnecki

Director of Strategic Development, N3

Mary Czarnecki is a marketing and business strategist with 20 years’ experience in brand management, marketing strategy and business development with companies such as WebMD and Johnson & Johnson. Today, Mary works with companies and entrepreneurs to develop insight-driven, innovative sales & marketing solutions to drive both profit growth and customer impact. Mary specializes in brand positioning, audience insight development, social media marketing and sales funnel strategy.

In addition to her coaching and training business, Mary is currently the Director of Strategic Development at N3 where she develops strategic insights, business recommendations and campaign strategy for N3’s top tier clients including Google, IBM, Microsoft, and others. Mary was previously the Director of Strategic Account Development with WebMD where she delivered innovative online marketing campaigns for some of WebMD’s largest clients, including Clorox, Target, and Walmart.

Mary is a Princeton University graduate, with a Bachelor’s degree in Ecology and Evolutionary Biology. She received her M.B.A. from the Yale School of Management and her Master of Environmental Management from the Yale School of Forestry and Environmental Studies.