3 Steps from Analytics to Answers - Virtual 1-Hr Micro
Seats are limited and confirmation of attendance will be required in advance of the session.
In a world of overflowing dashboards, the hardest part of marketing analytics isn't collecting data. It's
turning it into decisions. This micro workshop gives participants a 3-step framework to define KPIs,
connect outcomes to numbers and narrative across the consumer journey, and select the right analytics
techniques to prove and improve marketing impact.
Through guided examples and three short exercises, attendees will practice: matching business
questions to analytics techniques, choosing the right data and visuals that make insights clear and
actionable and mapping KPIs to stages of the consumer journey.
Who Is this Workshop for?
- Junior to mid-level marketers who want to improve campaign performance with clearer success metrics
- Marketing managers responsible for KPI setting, reporting, and optimization decisions
Download the full benefits here
- Welcome and Setting the Stage (5min)
- Introduction to Analytic Techniques (10min)
- Step 1: Define KPIs that Matter (10min)
- Step 2: Fuel Analytics with the Right Data (15min)
- Step 3: Apply Analytics to the Different Stages of the Consumer Journey (15min)
- Bring it All Together (5min)
when
Start: Wednesday, July 15, 2026 at 2:00pm
End: Wednesday, July 15, 2026 at 3:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| 3 Steps from Analytics to Answers - Virtual 1-Hr Micro | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $99 | Nonmember $199 | ||||
Instructors
Steve Moynihan
President, Moynihan Sales & Marketing Solutions
Steve is the President of Moynihan Sales & Marketing Solutions, a consulting practice specializing in helping early-stage advertising and marketing technology companies with sales strategy, go-to-market planning, and frontline sales. His area of focus is on the data space, working with several solution providers that address different aspects of consumer data collection and activation.
Steve’s diverse background in sales, marketing strategy, consulting, and ad agency experience has given him a unique 360-degree view of the advertising and marketing eco-system. He’s had direct involvement with many areas, including media planning/buying, mobile, content marketing, data, and e-commerce.
Steve earned his B.S. in advertising from Southern Methodist University and currently resides near Tampa, FL.