Digital Metrics that Matter | School of Marketing | ANA

Digital Metrics that Matter

The goal of this course is to show you how to make data-driven decisions by measuring the digital metrics that can truly impact your company and help to drive better marketing ROI. Led by a growth mentor from the Techstars startup accelerator program, this course guides you through the “One Metric that Matters” process, from understanding the right Key Performance Indicators (“KPIs”) for your business model and lifecycle to rolling out the data-driven measurement structure that gets your entire team aligned around how to drive business results. 

Whether you’re an e-commerce company in the growth stage of your lifecycle or an established well-known brand, this course will help you navigate the noisy and confusing world of data so you can focus on the KPIs that will drive change across your company. This course helps you craft a simple process and structure for implementing a new data-driven mindset and process into your existing workflow. You’ll walk away with the right tools and resources to easily manage your data and metrics, and help you demonstrate the value of your campaigns.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

  • Anyone involved in tracking the digital performance of their business
  • Marketers that are looking to optimize their own and their team’s efforts and increase results through data-driven decisions
  • Those new to the world of performance metrics and a welcome refresher for seasoned professionals

Learning Objectives

  1. Learn how to find the one metric that will help you make the right business decisions
  2. Understand why it pays to focus on one metric, and learning when that metric should change
  3. Learn how to become a data-driven professional with whom any team loves to work, especially finance
  4. Learn how to inspire and plan action to do work on the right tasks that will impact your business

Find out what you will learn from instructor Jim Huffman in the video below.

Estimated Length of Completion

Approximately 60 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Nonmember $99



Jim Huffman

Jim Huffman is the co-founder and CEO at GrowthHit, a consultancy he created to help companies better understand and implement best-practice principles of technical marketing and data-driven growth. Jim gained deep client-side experience working as a growth marketing mentor for the famous startup accelerator Techstars and he teaches growth marketing to professionals through General Assembly. Jim has grown companies that have been featured by WSJ, Forbes, TechCrunch and Wired. As VP of Marketing at VC-backed TheTake, he was the sole growth marketer and grew their user base from 0 to 100,000 members and 3 million pageviews in under 18 months. At UrbanDaddy, Jim contributed to the award-winning “The Next Move” mobile application and grew their e-commerce initiative to over $5 million in sales as Head of E-commerce Merchandising.

Jim also leverages his experience by working with startup founders and marketing professionals at Startup Week Seattle and General Assembly NYC. Jim earned his bachelor’s degree from University of Kansas where he serves as a mentor to marketing and business students. Today, Huffman is based in Seattle, Washington, and is an active member of the ANA, Techstars and General Assembly.