The Ultimate Data and Step-by-Step Guide to Gen AI Search Optimization (Thought Leadership Microlearning)
This guide is designed to educate marketing, data and analytics practitioners, and leaders on the data behind generative AI search, how it works, how it differs from traditional search, and how to improve generative AI search performance. The seven strategies include step-by-step instructions to optimize in-house.
Thought Leadership Contributors
The Ultimate Data and Step-by-Step Guide to Gen AI Search Optimization playbook was developed by the ANA Data Practice, ANA CDAO Steering Council, and Data Governance Leadership Council.
Learning Experience
This AI-powered microlearning course provides thought leadership news and real-time application of the learning.
Who is this Course For?
- Marketing
- Data and analytics practitioners
- Leaders
Learning Objective
- This course outlines seven practical, hands-on strategies that marketing, data and analytics practitioners, and leaders can use to help ensure their brands are visible to large language models (LLMs, or “AIs”) and positioned for success in gen AI search optimization (GEO).
Estimated Length of Completion
12 minutes.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
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| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||