Developing an Effective and Inclusive Multicultural Marketing Strategy | School of Marketing | ANA

Developing an Effective and Inclusive Multicultural Marketing Strategy

In today's diverse world, it is crucial to understand and effectively market to multicultural communities. This course teaches participants how to create culturally competent and authentic marketing strategies, campaigns, and messages that connect with multicultural audiences.

Participants will learn to build rapport with diverse communities, use cross-cultural conversations, and employ nontraditional distribution channels for greater effectiveness and results. They also will learn how to overcome the obstacles that hinder multicultural marketing campaigns, including fallacies and filters, and create effective message frames. Ultimately, participants will develop an actionable plan to improve future campaign strategies and enhance results. This course provides practical tools and strategies for marketing professionals to authentically reach and engage diverse audiences.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

    • Individual marketers at any level looking to understand the key components of multicultural marketing strategy
    • Brands and marketing teams that are newer to multicultural marketing and want to ensure they are applying appropriate multicultural strategies and methodologies
    • Brands with existing multicultural marketing campaigns that are looking to audit their strategy

Learning Objectives

  1. Understand the fundamental principles of authentic, culturally competent marketing strategies that connect with multicultural audiences.
  2. Learn how to build rapport with diverse communities and effectively use cross-cultural conversations in their marketing strategy and campaign development.
  3. Identify and overcome obstacles that hinder multicultural marketing campaigns and develop an actionable plan to improve future campaign strategies.

Find out what you will learn from instructor Renée T. Walker in the video below.

Estimated Length of Completion

Approximately 85 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Nonmember $99



Renee Walker

Renée T. Walker is an award-winning strategist, Newsweek Expert Forum contributor, TEDx speaker, keynote speaker, author and is president of RENEE WALKER & ASSOCIATES, a strategy, brand and marketing communications agency.

Honing her expertise through executive positions with multimillion and billion-dollar brands in the private, public and nonprofit sectors, Renée provides innovative perspectives and data-driven strategies that solve complex communication challenges, optimize unique points of differentiation, disrupt markets and accelerate success.

Before establishing RW&A, Renée served as the chief communications officer at Central Michigan University and directed a million dollar annual marketing budget. At Kelly Services, she directed the public relations for its $3.8 billion sales organization. Renée also served as a senior advisor and chief protocol officer for former Detroit Mayor Dennis Archer and served on the core bid team member that secured the 2006 National Football League Super Bowl XL.

She is the author of “Brand Power for Small Business Entrepreneurs,” a contributing author to the Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs, and a featured contributor to industry executive publications.