Integrated Marketing Planning and Execution
In a digitally enabled world, it has never been more important to take a 360 approach to marketing planning. We can no longer rely purely on communications to deliver our brand story. Marketers must now develop integrated plans across a broader range of touchpoints and work within their organizations to champion the customer perspective to ensure a holistic brand experience. However, most marketing teams find it challenging to execute their plan across multiple touchpoints in a way which is seamless for the customer.
This course is focused on helping marketers to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints and achieve long-term value. You will learn how to develop a customer decision journey, explore touchpoint mapping, and create strategies that will deliver your brand promise effectively. This course is also focused on the practicalities of integrated marketing execution. You will study examples of integrated marketing best practices and tactics, and how to measure the impact of your integrated plan.
Learning Experience
This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.
Who is this Course For?
Marketers at all levels that want to improve the effectiveness of their marketing planning and get greater impact for their investment.
Learning Objectives
- Understanding the importance of integrated marketing planning and execution
- Building an integrated marketing plan around your customer
- Identifying brand touchpoints
- Creating an integrated marketing strategy
- How to achieve integrated marketing execution and tactics
- How to measure the impact of your integrated marketing plan
Find out what you will learn from instructor Simon Bradley in the video below.
Estimated Length of Completion
Approximately 90 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $79 | Nonmember $99 | ||||
Instructors
Simon Bradley
Founder, Simon Bradley Marketing
Simon Bradley is a senior marketing leader and the founder of Simon Bradley Marketing, a consultancy providing practical support and project-based expertise to marketing organizations of all shapes and sizes. With over 25 years of experience in international marketing across B2C and B2B, Simon specializes in bridging the gap between high-level strategy and hands-on execution through bespoke consulting and training.
His background includes extensive client-side experience with organizations such as Virgin Atlantic Airways, VisitBritain, and The Madison Square Garden Company. During his tenure at Virgin Atlantic, Simon led U.S. marketing across twelve markets, with oversight of the brand’s e-commerce, B2B marketing, and CRM functions. At Madison Square Garden, he was responsible for marketing strategy and consumer engagement across a diverse portfolio, including the New York Knicks, the Radio City Rockettes, and the arena itself.
Simon’s career has a significant global footprint; he has led marketing teams across the U.K., Canada, Scandinavia, Brazil, and Mexico. Alongside his consultancy work, he is an Adjunct Professor at New York University, where he leads Master’s programs in Digital Marketing and Integrated Marketing.
Originally from the U.K., Simon holds a degree in History from Bristol University, complemented by post-graduate diplomas in Tourism Management and from the Chartered Institute of Marketing.