Retail Media Internal Management Guidance (Thought Leadership Microlearning)
The rise of retail media networks has reshaped the brand-retailer relationship, bringing new complexities that many companies struggle to manage. Retail media measurement standards and best practices remain an industry challenge, and brands face internal retail media management issues. In this course, you will learn essential areas of focus from the ANA Retail Media Internal Management Guidance report to strengthen internal alignment, enhance performance, and achieve improved outcomes.
Thought Leadership Contributors
The ANA Retail Media Internal Management Guidance report was developed by the ANA Media Practice and participating brands from the ANA’s Retail Media Working Group, part of the ANA’s Media & Measurement Council (MMLC).
Learning Experience
This AI-powered microlearning course provides thought leadership news and real-time application of the learning.
Who is this Course For?
- Senior marketers responsible for retail media strategy and operations
Learning Objective
- In this course, you will learn the six key areas for successful retail media internal management.
Estimated Length of Completion
6 minutes and 30 seconds.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
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| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||