SEO for Everyone
This course will help marketers of all stripes to develop an SEO for Everyone Content Development Plan that focuses on specific personas and target audiences. The planning process illustrated in this course includes target personas, target search terms, calls to action, frequently asked questions, and keyword-infused titles for blog posts, video transcripts and descriptions, emails, whitepapers, press release headlines, and more. It helps companies and their teams dominate specific categories and topics in the ever-expanding world of blended and AI-powered search. This course is designed to help SEO professionals and their companies expand SEO goals, strategy, and best practices to their entire marketing teams so the “whole village” is applying SEO tactics to the work they do every day.
Learning Experience
This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.
Who is this Course For?
- SEO professionals who want to ground others in an SEO-centric content and marketing plan
- Copywriters and content developers who want their work to show up in various search results
- Video producers who want their work to show up in blended search results and YouTube search results
- Social media and email marketers who want their posts and emails grounded in keyword research and frequency
- Marketers who understand the value of a strong presence in all forms of search
Learning Objectives
- Understand the concept of search presence as well as the anatomy of blended and AI-powered search results
- Apply SEO best practices
- Compile the prerequisites of an SEO for Everyone Content Development Plan, specifically target personas, target terms, calls to action, and frequently asked questions
- Brainstorm content titles in an SEO for Everyone Content Development Plan, specifically blog post titles, video titles, PR headlines, and more
- Use target terms in the content you produce
Find out what you will learn from instructor Harry J. Gold in the video below.
Estimated Length of Completion
Approximately 90 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $79 | Nonmember $99 | ||||
Instructors
Harry J. Gold
Chief Strategy Officer
Lightspeed GTM
Harry is the Chief Strategy Officer at Lightspeed GTM, a consultancy that helps companies document their go-to-market plans and align their teams around those plans. Prior to founding Lightspeed GTM, Harry was the founder and CEO of Overdrive Interactive, an award-winning digital marketing firm in Boston, Massachusetts, focused on serving global enterprise clients. Harry has spent his career helping companies open and widen their digital marketing channels so they can thrive and grow in today’s digital-first world. His client experience covers both B2B and B2C and includes IBM, Dow Jones, Dell, Lenovo, Bright Horizons, Salesforce, AIG, Harley-Davidson, Fidelity, Citibank, PetSmart, and many other ROI driven organizations. He has also served as chair of the Marketing Technology Summit and was named the New England Direct Marketer of the Year by the New England Direct Marketing Association.