3 Steps to Actionable Insights (Micro)
From Data to Better Marketing Decisions
(Micro 60-Minute Workshop)
Micro Workshop Description
Customer data becomes valuable when it helps marketers see what matters, why it matters, and what to do next. This workshop introduces a practical approach for turning research, analytics, and observation into actionable insights.
Attendees will learn how to define their insight challenge, uncover the human truth behind behavior, and turn that insight into stronger planning and execution.
For those who want to dig deeper into this topic, a companion half-day training can be brought in-house using your member benefit. Email [email protected] for details.
Who Is this Workshop for?
- Marketers and planners who need sharper customer understanding for campaigns, brand work, or integrated planning
- Teams with access to data or research but difficulty turning it into decisions and action
- B2B or B2C marketers who want a repeatable approach to segmentation and insight development
Micro Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.
This workshop helps attendees improve marketing effectiveness by teaching them:
- How to distinguish information from a true actionable insight
- How to uncover rational and emotional needs
- How to connect insight and needs to actions
Faculty:
-
Simon Bradley
Simon is an international marketing leader with extensive client side experience with brands like Virgin Atlantic Airways, the New York Knicks, The Rockettes and Madison Square Garden. He is also an Adjunct Professor in Integrated Marketing at New York University.
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