Developing and Launching Successful AI Agents (Burst Virtual)

Generative AI for Marketers Mastery Program 601
(Virtual Burst Workshop)

Virtual Workshop Description
"Developing and Launching Successful AI Agents" is an advanced, hands-on workshop designed for marketing teams ready to build and deploy their own Custom GPTs and AI Agents. This session introduces the core differences between AI Agents, AI Automation, and AI Assistants—giving marketers clarity on when and why each one delivers value.

Attendees will learn step-by-step how to create, test, and deploy AI Agents inside ChatGPT, Claude, Copilot, and/or Gemini. The workshop includes detailed walkthroughs on setting instructions, embedding knowledge, training models through iteration, managing permissions, and designing AI systems that integrate seamlessly into existing workflows.

Throughout the workshop, participants will work through two interactive build sessions where they will create their own agents tailored to their day-to-day marketing responsibilities.

By the end of this workshop, attendees will be equipped with the skills to design AI systems that help their teams work faster, ensure brand consistency, automate repetitive tasks, and increase the quality of strategic and creative output.

Requirement: Team must have access to a large language model like ChatGPT, Claude, Copilot, Gemini that can develop and launch AI agents.

This is the sixth installment in the ANA's six-part series "Generative AI for Marketers Mastery Program," designed to take participants from AI newcomers to advanced practitioners. Participants also gain hands-on experience in iterating and training AI systems, building practical expertise through real-time application.

Who Is this Workshop for?
This workshop is ideal for marketers, marketing leaders, strategists, and content creators who want to operationalize AI inside their teams. It is also ideal for executives/team leaders evaluating how AI Agents can scale team productivity across campaigns, content, and internal operations.

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

• How AI Agents improve consistency across campaign execution, content quality, and cross-team alignment
• How Custom GPTs encode brand strategy, voice, compliance, and campaign rules to guarantee high-quality outputs
• How to use AI to streamline complex workflows across content, analytics, research, and strategy
• How to ensure AI outputs reflect brand voice, persona insights, and strategic frameworks every time

This workshop helps attendees increase marketing efficiency by teaching them:

• How agents automate repetitive tasks across content, reporting, analytics, and planning
• How agents reduce friction in onboarding, approvals, and collaboration
• How to integrate agents into existing large language models (LLMs) to perform multi-step tasks
• How to remove bottlenecks by letting AI handle first drafts, summarization, data review, and compliance checks

This workshop helps attendees improve marketing ROI by teaching them:

• How to deploy agents that reduce time-to-strategy and time-to-content by 50–75%
• How to use AI Agents to optimize operational workflows that previously required multiple stakeholders
• How to build reusable AI systems that compound value across teams and campaigns
• How structured AI governance increases output quality and reduces inefficiencies

Download Full Agenda Here