Agile Marketing: Sprint Planning & Project Estimating (201) (Virtual) | School of Marketing | ANA

Agile Marketing: Sprint Planning & Project Estimating (201) (Virtual)

Agile Marketing Mastery Program 201
(Virtual Half-Day Workshop)

Virtual Workshop Description
This workshop is the second part of the ANA’s Agile Marketing Mastery Program, a four-part series designed to give you exposure to all facets of Agile Marketing and equip you for implementation at
your organization.

In this virtual workshop, participants will get a closer look at the players involved and their
responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process. These two parts of the process make up the foundation of a successful sprint and usually where the most challenges arise. Following a deep dive on the fundamentals, participants will be given the opportunity to apply what they learned to a campaign specific to their brand, using the Poker Planning process and tracking team times via Team Velocity.

This engaging virtual workshop contains individual exercises, case studies, and real-world examples to give you ‘real world’ experience you need to be able to implement Agile on the job. The workshop will also enable your team to develop their own Agile implementation plan for the team. It will re-inspire your team to greater communication, collaboration, and to deliver their best work.

This is the second installment in the ANA’s four-part series “Agile Marketing Mastery Program”, where participants learn the power of agile methodologies and principles to drive marketing strategies that are adaptable, customer-centric, and results-driven. Participants will receive hands-on practice moments through sessions such as “Poker Planning Process” and gain insight to effective team communication and collaboration.

Target Audience
This virtual workshop is open to marketers at any level within an organization that develops and/or executes marketing campaigns. It is particularly useful for teams looking to implement an agile process throughout their organization.

Virtual Workshop Benefits
The benefits of attending this virtual workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

Improve marketing effectiveness by:

  • Understanding common Agile marketing integration pitfalls and how to avoid them

Improve marketing efficiency by:

  • Increased and improved team communication and collaboration using Agile Marketing
  • Tracking deliverables more efficiently

Improve marketing ROI by:

  • Achieving increased human capitol ROI through reduced execution timeframes, improved collaboration, and more effective planning
  • Achieving increased marketing ROI through iterative changes based on validated learning

Improve employee collaboration, satisfaction, and retention by:

  • Empowering teams to iterate quickly and not be afraid to fail

NOTE: For maximum results, teams will be asked to share the following prior to event:

  • Indication of industry and preference for B2B or B2C examples
  • Preassigned teams for virtual working sessions
  • Upcoming campaign/project description to use during breakout session (optional)

 Download the full agenda here


  • Cord Silverstein

    Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client side.